eva longoria

Celebrated Hollywood names Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA helped launch of Oral-B iO on social media last week.

The Oral-B iO  is a redesigned and reimagined electric toothbrush. To encourage everyone to level up their brushing routine and discover the WOW of iO, Oral-B joined forces with Longoria, Rowland, Lopez, Manny MUA, and dentist to the stars Dr. Bill Dorfman for a collaborative social video where they showed off their personal brushing scores gauged by the iO’s 3D Teeth Tracking and AI Recognition tech.

To celebrate the brand’s biggest innovation yet, the #1 dentist-recommended brand worldwide is working to help make better oral health outcomes possible for all. Oral-B has committed $1 million total in donated product and dental care to high-risk individuals through a partnership with Dental Lifeline Network, and has teamed up with dentists across all 50 states to bring its very best brush to deserving and vulnerable individuals such as: a mother in Arizona whose son passed away due to COVID, a frontline healthcare worker in Maryland and elementary school teacher in Arizona adjusting to virtual teaching.

“We are beyond thankful for Oral-B’s dedicated support in making its highly-advanced oral care products accessible to some of the people with special needs who need them most,” said Fred Leviton, CEO of Dental Lifeline Network. “During a time where health and wellness are of critical importance, we are proud to work alongside Oral-B in our shared mission during this difficult time.”

“Taking care of my health and oral health has always been a priority for me,” Kelly Rowland said in a statement. “I have been a loyal Oral-B user for over 10 years and Oral-B iO is a huge upgrade and makes my teeth feel like I just went to the dentist. I am proud to be a part of Oral-B’s initiative that is not only elevating the importance of oral health, but also helping thousands of vulnerable people get the oral care products they need.”

Grammy-Award winning singer and loyal Oral-B user of 10+ years Kelly Rowland flashes her healthy smile with the new Oral-B iO on October 20, 2020. The Oral-B iO is an entirely redesigned power toothbrush that introduces a new era in brushing. Check out the Oral-B iO campaign video with Kelly Rowland here. (photo & video courtesy Oral-B iO)

The Oral-B iO brush has received the ADA seal of approval and is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. Oral-B has reimagined and redesigned the electric toothbrush enabling best-ever clinical results with a surprisingly enjoyable brushing experience. With Oral-B iO, it’s now possible for users to get the wow of a professional-clean feel at home every day.

“We know that people are looking for products to improve their health, especially now, and that’s why we’re launching our best technology to date with Oral-B iO,” said Carlos DeJesus, Senior Vice President North America Oral Care at Procter & Gamble. “As Oral-B is an oral care leader, we believe it is our responsibility to help those in need have access to both dental care and the right tools to maintain and improve their oral health.”

Through the end of October, Oral-B is providing a special offer with the code “iOWOW” for all Oral-B iO purchases at www.oralb.com