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EventsLifestyleThe Latest

A Little Bit of Serendipity at Jameson’s Love Thy Neighborhood Brewery Fest

by Michelle DeLateur October 19, 2017
written by Michelle DeLateur

It’s 2:34pm on Saturday afternoon, and everyone is lost.

For those who’ve never had the experience of trying to maneuver around the Brooklyn Navy Yard, allow me to share:  directing your Lyft around non sequential numbers and old buildings, while dodging other people meandering around like lost zombies, is not necessarily the best way to start off a beer and whiskey festival.  

But, once we found our way, we arrived in whiskey mecca.  More specifically, we arrived at the Duggal Greenhouse.

The only time attendees of Jameson’s Love Thy Neighborhood Brewery Fest knew exactly where they were was inside the event itself.  As such, I’ve provided a map of the event…but first, a little history:

As Dave Quinn, the head of Whiskey Science puts it (and yes that is his real title), “a lot of good things have come about by accident.”  Jameson’s new effort, Caskmates, is no exception.  Through “a little bit of serendipity,” and, as Quinn suggests, a few beers, the idea was born to age Jameson whiskey in stout barrels.  The result?  A soft, smooth, and smoky whiskey that is perfect for sipping, making cocktails, and pairing with beer.

Speaking of beer, Jameson decided to go one step further by offering a unique project to breweries.  In a bit of reverse Caskmates engineering, Jameson gave whiskey barrels to breweries in order make special aged brews, many of which were available for tasting at the #lovethyneighborhood event.  The smokey flavor from the whiskey elevated these beers, and participants clamored for more of the unique taste!  But they had to be careful: most offered a potent brew of 8.0% ABV or higher.

Ready to see what the event was like?  Click on the map or link below!  Then, hover your mouse over the yellow circles to learn more about the brews, activities, and Jameson.

Slainte!

https://www.thinglink.com/scene/977411019619958785

October 19, 2017 0 comments
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Music

On The Scene: Dos Equis Celebrates 120th anniversary

by Paula Espinoza May 1, 2017
written by Paula Espinoza

A little drizzle did not stop Dos Equis from throwing an epic 5 de Mayo party this past Thursday, because it’s never too early to start celebrating!

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May 1, 2017 0 comments
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EventsThe Latest

VICELAND’s New Show ‘BEERLAND’ Celebrates the Culture of Suds and Buds

by Michelle DeLateur April 9, 2017
written by Michelle DeLateur

Cheers to Beer:  VICELAND’s new show BEERLAND celebrates the culture of suds and buds.

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April 9, 2017 0 comments
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EventsThe Latest

Heineken to host ‘Holiday Trading Post’ in NYC (Hint: Free Beer)

by Benjamin Schmidt December 19, 2016
written by Benjamin Schmidt

Bring an unwanted gift to Park Ave Tavern on December 27th and get a free beer from Heineken.

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December 19, 2016 0 comments
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EventsThe Latest

Heineken: More Behind the Star

by Stephen Jones May 1, 2016
written by Stephen Jones

When was the last time you thought about what you consumed?

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May 1, 2016 0 comments
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Music

Stella Artois & John Legend ‘Give Beautifully’ This Holiday Season

by Estefania Garcia-Correa December 11, 2015
written by Estefania Garcia-Correa

With twinkling lights in the ceiling like shooting stars in the sky, the Skylight at Moynihan station transformed into a glimpse of the firmament with all eyes on John Legend and ears on his angelical voice.

On Wednesday December 9, The Knockturnal was on the scene for a first-of-its-kind immersive and interactive light installation presented by Stella Artois. The preview included a stellar performance by the charming artist.

Before we entered this starry venue, we were welcomed to a sparkly room with delicious finger food such as truffled cheddar pretzels to pair up with our Stella Artois beers. Here we learned about the 600-year-old brewing heritage of the Belgian beer brand.

The focus of this room was geared towards this year’s holiday campaign called Give Beautifully. It consists of delivering a series of seasonal surprises that embrace the true essence of the company.

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Once we stepped into the room filled with over 500 kinetic LED lights, we felt like we were in the middle of space.

Different color and sized balls moved harmoniously up and down the room while shinning simultaneously. The ambiance felt like a holiday Christmas caroling get-together.

John Legend told the intimate crowd that he was happy to collaborate with Stella on this special event that required coming up with a song related to the sound that stars make. He graced the audience with some of his top hits such as You & I, Tonight, Ordinary People, All of Me and ended the evening with singing Under the Stars live for the very first time.

We strongly recommend that you RSVP to visit this holiday wonder. The installation opens to the public on December 10 until December 12. For more information visit StellaArtois.com.

 

December 11, 2015 0 comments
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