Beautyrest is making your summer workout mean more than just getting in shape. The industry’s leading mattress brand is helping you shed the pounds while recovering the body and the mind with the best sleep of your life.
Beautyrest is making your summer workout mean more than just getting in shape. The industry’s leading mattress brand is helping you shed the pounds while recovering the body and the mind with the best sleep of your life.
Often we find ourselves trying to balance it all – an hour at the gym in between work meetings and dinner at home. But, just as important as breaking a sweat is taking a moment to realize that no matter what you do if you are not sleeping you are not going to fully succeed in your workout goals and healthy lifestyle achievements.
This summer, the brand is collaborating with Crunch Gyms to educate fitness enthusiasts on the best way to get a good night’s sleep, and the critical intersection of sleep and fitness performance. The incredible team alignment has created a first-ever REM Cycle class designed to promote peak performance and better sleep through a series of exercises that help people prepare, perform, power down, and restore the body for the best sleep ever.
“We are thrilled to be partnering with Beautyrest and introducing this new, fun REM Cycle class to Crunch,” said Marc Santa Maria, National Group Fitness Director at Crunch. “Our members are always looking for different ways to workout at the gym and we are excited to introduce a class that encourages members to think about their sleep patterns as much as they do their fitness regiments.”
During a recent trial class guests participated in a well-balanced session at Crunch New York that included stretching, high-impact cardiovascular training, and pilates methods. The combination increased the heart rate with a registered calorie burn of 325 for the 30-minute trial class.
After the class, Dr. Rebecca Robbins, a sleep researcher and co-author of “Sleep for Success,” helped attendees realize that the workout was a perfect way to get your day ready for a wonderful night of sleep with Beautyrest Black® mattress.
“Rest plays a pivotal role in nearly all areas of our waking lives; yet in our society, sleep is unfortunately viewed as a luxury rather than a necessity,” said Dr. Robbins. “Research must be shared with the population to make a true difference, so it is wonderful when a brand like Beautyrest wants to engage with the academic community to promote the benefits of sleep.”
Important notes for sleeping included being on a high-performance bed, aiming for seven hours in a chilled room, and turning off your cell phone. We spend many years of our lives in bed, so it is important that these moments are valued and appreciated.
The class is being taught at Crunch across the country including New York Union Square, New York 54th Street, New York 19th Street, New York Bowery, San Francisco, Los Angeles and Miami.
There is truly no better way to find the peak performance level of your body both during the waking hours and during precious sleeping moments.
For more information about Beautyrest, visit www.beautyrest.com. To view examples from the brand’s new campaign, visit the Beautyrest YouTube® channel.
