Rachel Roy has revamped her website and it’s better than ever.
The designer has added a new digital flagship experience that features content and commerce for an engaging informative user experience with a ‘mobile first’ mentality. The website now features collections from Rachel Roy, RACHEL Rachel Roy sportswear, dresses and the new Curvy collection.
The site also includes a section for “The Life,” a blog collection of stories focusing on topics such as building businesses, philanthropy, art, food, beauty, home, garden design and travel. It will appear monthly and feature high-profile contributors including Kris Jenner, Brittany Snow, Nicole Richie, Jessica Alba and many more.
The site also includes a section dedicated to Roy’s program Kindness Is Always Fashionable a platform where philanthropic efforts and products are featured.
The website’s makeover includes responsive design with optimized UX for mobile and tablet use, highly image driven and streamlined design to bring the brand and collections to life, colorful branded and custom packaging that includes a reusable PVC zip top receipt pouch, and FanReel in the form of images via Instagram onto the product detail pages with ability to purchase product, turning content into commerce. It also features the ability to favorite items and share your favorite items, authentic reviews and ratings from those who have purchased RRR product, product detail pages with larger than average images for optimized user experience, and free ground shipping on orders $100 and up.
Check out the website! www.rachelroy.com
