Random Acts of Creativity Founders, Sabrina Burda and Noelle Pallais, bring their nomadic storefront to this year’s Coterie. We got a chance to speak to Sabrina to learn more about how R|A|C collaborated with Coterie to create this unique experience.
The Knockturnal: How did you design your showcase?
Sabrina Burda & Noelle Pallais: We used different Coterie brands to style thirty different mannequins according to different themes we created. Normally our shops are different art, fashion, and home goods pieces styled together. In this case we picked six different themes and styled all the clothes to fit with the themes, the general vibe and aesthetic of the countries we chose. We have a scene from London, France, the Middle East, Bali, Mexico, and Cartagena. It’s a bit of Noelle and I put together because she is from Peru and I am from Munich but we both grew up in New York. That was one of the reasons why we made New York our base to start our curations two years ago. We wanted to showcase in New York because we have so many brands that otherwise would not be accessible here. For example, Noelle knows South American brands that are really unique. It’s been really fun to find experiences to showcase in different ways. It was really exciting for us when Coterie approached us to recreate what we do in our stores at Coterie. It was such a cool idea and great for brands that were showcasing here to be displayed in a different way. It’s been really fun to meet all the designers that are showcasing while also being able to show buyers how we design our retail shops.
The Knockturnal: How are your and Noelle’s styles different?
Sabrina Burda & Noelle Pallais: We both have our differences. Noelle is an amazing stylist, she’s worked in fashion and at Vogue. I love the aesthetics, the home goods. I worked in art so I love finding the different pieces and putting them together to create a lifestyle. It’s been really fun working together these last two years.
The Knockturnal: What was the process like with creating this showcase?
Sabrina Burda & Noelle Pallais: We started thinking about what we did this summer with our store in the Hamptons. Spring Summer 2018 doesn’t necessarily mean that it’s only summer clothes. People still go out and if you live in a big city, like New York or London, you want to have a funky, cool dress to go out to dinner in. Or you might live in the countryside and need something chic. We were thinking about all the different things one does or the places one travels to and the different outfits that one would wear. We still focused on a spring summer vibe but wanted to have both nighttime and daytime looks. We wanted to incorporate as many different styles of clothing as we could. That’s why we came up with the six different themes. We slowly started piecing the furniture together and it flowed from there.