We are so excited for Coachella Weekend! In addition to the incredible music, we also have some insight on the hottest parties in the Valley! Read below for more information on the events and how you can join!
Tao Group Hospitality Announces Its Return to Coachella Valley with Remarkable Experiences and Top Performers
(NEW YORK, NY | APRIL 1, 2022) — The preeminent global hospitality powerhouse, Tao Group Hospitality, announces its return for the 3rd year to Coachella Valley for its exclusive invite-only events coinciding with the return of the 2022 festival season, Friday, April 15th through Sunday, April 17th.
The highly anticipated weekend-long event will take place at a breathtaking private residence in Indio, CA – less than two miles from the festival grounds. Unlike anything in the desert, the majestic property is a green oasis sitting upon twenty sprawling acres of lush land. The experience will be an extension of the festival itself, allowing guests to move through different environments while immersed in world-class production, entertainment, and hospitality. Throughout the weekend invitees will enjoy specialty Casamigos cocktails from their one-of-a-kind bar. Daytime events will be curated around the home’s massive freshwater lake complete with a private beach and infinity pool and spa. For the evening the Tao Group Hospitality team will transform the property’s polo field with interactive activations and surprises fitting for the festival’s top tastemakers.
Events include:
Friday, April 15th, 2022 | 11:00PM – 4:00AM
Tao Desert Nights Presented by Gala Music
As the leaders of an industry-wide paradigm shift, Gala Music is using rewards, NFTs, and Web3 interoperability to build a decentralized world of music that uplifts artists, fans, and collectors like never before. For Tao Desert Nights, Gala is bringing some of the biggest names in music together for an unforgettable night of dancing on a one-of-a-kind NFT dancefloor. The experience will combine the art of LED technology with cutting-edge graphics and incredible music.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Saturday, April 16th, 2022 | 2:00PM – 6:00PM
Tao Desert Daze With Galore Magazine
For the first time, Tao Group Hospitality will bring its nighttime experience to the day. Tao Desert Daze will be the ultimate pre-festival event in collaboration with Galore Magazine and a soundtrack provided by Chase B and special live performances. Centered around the property’s freshwater lake, guests will enjoy an array of water activations and poolside performances.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Vineyard Brands, Absolut
Tao Desert Nights Presented by Jeeter | 11:00PM – 4:00AM
For night 2, Jeeter, the #1 cannabis pre-roll brand, is curating some over-the-top moments in line with its dedication to experience and high vibes, including an extravagant aerial presentation that guests will not want to miss. World-class DJ performances and many more surprises will make for an unforgettable night.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Sunday, April 17th, 2022 | 2:00PM – 6:00PM
TAO Beach
Along with the return of Tao Desert Nights, the group will be creating a tropical oasis inspired by their popular day club TAO Beach located in The Venetian® Resort Las Vegas. The signature Balinese elements of TAO Beach will be incorporated into the desert landscape. The culinary team from Tao Beach will be onsite to provide elevated food offerings inspired by the Las Vegas menu.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Previous events have been heavily attended by star-studded audiences including Kylie Jenner, Kourtney Kardashian, Paris Hilton, Diddy, Chance the Rapper, Quavo, Jamie Foxx, Kaia Gerber, Presley Gerber, and more.
Additional details will be released closer to the weekend.
Celebrities, influencers, artists and musicians will be gathering at an exclusive private estate for a curated VIP experience April 15-17. Entertainment onsite will include art installations, pool parties, craft drinks made with Tres Generaciones tequila, refreshments such as Caliwater by Vanessa Hudgens and Oliver Trevena, Superbird and Cool Cat, DJs and special surprises, plus innovative food from top-tier chefs including Chef Leo Bongarra and snacks like Cookie Pop, Candy Pop and Wonderful Pistachios. Attendees will enjoy a one-stop-shop for gifting of weekend essentials such as mou summer footwear, Canadian Classics apparel and Miage Skincare plus wellness activations and poolside relaxing before the festivities get into full swing. The weekend will be capped with an epic Sunday recovery brunch prepared by some of L.A.’s finest chefs. Many more partners and brands to be announced.
Ava Dash at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cutrell in Beverly Hills, seen sipping on Caliwater, getting tooth jewels from TYS Beauty, and trying on Dolce Vita shoes and Heart of Sun swimwear.
Stylist Mimi Cuttrell is a fashion stylist mainly known for her red carpet and street style looks on clients such as Gigi Hadid, Bella Hadid, Ariana Grande, Lily Rose Depp, Madelyn Cline, and Iris Law, among others, and is based both between New York and Los Angeles.
Livby kicked off festival season with the Livby House of Style Hosted by Mimi Cuttrell on Saturday, March 26th at a private luxury residence in Beverly Hills. At the afternoon appointment-only preview and immersive styling experience, guests, inclusive of influencers, celebrities and fashion/beauty notables experienced one-on-one sessions with Mimi and indulged in beauty and wellness activations poolside.
-
Personal Styling Sessions by Mimi included on-trend brands inclusive of Aureum, Cult Naked, Dolce Vita, E.B. Denim, For Love and Lemons, Heart of Sun, Jaded London, Lack of Color, Lu Goldie, Montce, Réalisation Par, and Revice denim.
-
Beauty, Glam and Wellness Activations includedTYS Beauty (brows, nails, and tooth gems), Pause Studio (IV drips, wellness shots, and lymphatic drainage), Vital Red Light (red light therapy sessions), and Jessica Stone (tarot card readings), plus sampling from Benefit, Elaluz, Hum, Inked by Dani, Trademark Beauty, Artha and Versed.
-
Refreshments and sips by Decada, Sunny Vodka, El Cristiano Tequila, Hampton Water, Poppi, PATH Water, Caliwater, Sugar Taco, Craigs Vegan and a personal Sushi Chef!
Livby Inc. is pioneering the next generation of e-commerce technology in the US fashion market, livestream video sales. Livestream e-commerce will revolutionize online shopping in the U.S. over the next decade, much as it already has in Asia. Livby’s concept targets users looking for a fresh approach to shopping, introducing technology that allows its users to buy in a platform integrated with their favorite influencers and fashion notables.
Based in Los Angeles, but appealing to a global audience, Livby is at the forefront of a new online sales channel that allows influencers to directly monetize their followings, and provides brands a novel channel to engage with targeted demographics of customers through influencers, social media personalities trusted by the customer. Livby’s livestream e-commerce platform represents the convergence of online sales, entertainment, and social media.
Leading strategy for the executive team is Madison Nagle, a recent Harvard graduate and fashion model. Prior to joining the Livby team, she recently launched a global sustainability campaign for Revolve, “Revolve For The World,” and spearheaded the development of a sustainability marketing project with Guess and Harvard University.
House of Style: Livby App’s Pre-Festival Immersive Style and Beauty Lounge
The Platform:
Livby is the synergistic evolution of three rising industries – Influencer Marketing, E-Commerce and Livestreaming.
-
Livby is a purpose-built livestream shopping application, coded in an enhanced version of JavaScript.
-
Seamless live video streaming hosted by industry-leader Agora.io. (NASDAQ: API)
-
Livby’s payment processor, custom-built on Stripe’s API, immediately directs payments and commissions to all participating parties upon conclusion of a live sale.
-
An internal social network allows brands and influencers to connect, agree to sales details, and negotiate influencer commissions.
-
Individual dashboards and sales data presentation for influencers and brands, as well as a back-end Management Information Systems dashboard provide critical sales metrics.
-
Livby has a talented and experienced development team. This team has carried Livby through two years of platform development, alpha and beta testing, and the initial commercial launch last Fall.
How does it work?
-
An influencer agrees to a live sale with a brand and sets their commission through the messaging and commission-slider features of the Livby app.
-
-
Both the brand and the influencer announce the upcoming live sale to their followers via their social media channels, inviting them to join the sale. The prospective customer can create a profile and add payment details or simply view live sales until they decide to make a purchase.
-
Once registered with Livby, users are notified of livestream sales with time and product details. They tune in to watch, live message with the influencer during the session, and make purchases with the click of a button through their mobile devices.
-
Once the sale is complete, the live video is archived on the app and customers can re-watch the video and purchase at their leisure, as long as stock remains.
-
It’s that simple.
The Livby iOS App is a fully operational live stream e-commerce platform on your mobile device that allows brands and influencers to collaborate and sell live to targeted demographics of customers, generating much higher conversion rates than traditional e- commerce. Livby has adapted and updated the QVC/HSN live-sale format for the TikTok and Instagram generation. Livby’s business model is commission based, much like eBay or 1stDibs. Livby Inc. is capitalizing on the company’s first-mover advantage in Gen Z and young Millennial fashion, and deep network of relationships in the influencer marketing industry.
“We live in a world where experiential retail is valued more than ever. With the rise of digital commerce, livestream shopping is quickly becoming the future of fashion retail. The virtual commerce technology that Livby offers allows brands and influencers to take back creativity and control. Now is the time for brands to become digitally savvy and adapt.” –Madison Nagle, Livby Chief Strategy Officer
“It’s as if the mall and social media marketing collided. Livby provides a seamless shopping experience from the first touchpoint to the last. We’re transcending fashion for the next generation of customers.” -Shai Sudry, Livby Founder and CEO
“From concept to execution, Livby is the first of its kind. Far from a typical investment, Livby is a true disrupter in a world desensitized to the term. As the live e-commerce revolution makes the leap from China to the US, Livby is the most investable play.” -Yorick Evans-Freke, Livby Lead Investor and CFO
-
Other events include Rolling Stone LIVE (Saturday), ZOUK, and LA Weekly’s Retreat (Friday-Sunday).
ROLLING STONE LIVE PALM SPRINGS Presented by META – April 16th, 2022
On Saturday, April 16th, Rolling Stone Live returns to Palm Springs for an epic pool party celebrating their inaugural Creators Issue release, featuring special performing guests Grace Mckagan, Carwash, BLXST, James Hype and a special DJ set by legendary DJ/producer Gryffin.
Rolling Stone Live will return to Palm Springs on April 16th with an immersive festival weekend experience focused around their highly anticipated annual pool party on Saturday from Noon-6pm at the ARRIVE Palm Springs. Rolling Stone Live, in celebration of their inaugural Creators Issue, will feature live musical performances by notable and upcoming artists poolside including special guest DJs Denise Love Hewett and Tolula Adeyemi will also be on the decks keeping the music flowing.
The iconic pool party will be complemented by a satellite activation from META who will host their Creator House to highlight emerging creators to leverage their products to build community, strengthen their brand and harness economic opportunity and guests will also get a glimpse into the world of crypto currency with the Abra Conquer Crypto Cafe.
Resorts World Las Vegas with the Zouk Group have also joined forces as official hotel and nightlife partner, featuring VIP cabanas stageside. Cocktail spirits will be flowing with CIROC Vodka, Madre Restaurant & Mezcaleria and wine by Matua plus beverages by Tractor Beverage Co.
Lucky Brand will also be returning to the annual festival event to debut their Future Fantastic Pop-Up curated in partnership with Lola Langusta of Stoned Fox. Inside the pop-up, guests will be able to create custom tees and bandanas, be treated to custom craft cocktails by Codigo 1530 tequila and Disco Cubes, view the intricate beading artistry of Elena Stonaker, illustrations and print work from Radha Creative and revel at the knitted creations of Yarn Bomb artist, Megan Boyd.
Other pop-ups and kiosks at the highly anticipated annual event produced by Zev Norotksy’s ENTER, will be sponsored by Lovesac, Rayban, Core Foods, Reign Energy, Cookie Pop & Candy Pop, Origin Water.
Expect a ton of celebrities and VIPs to be in attendance, it is always a huge turn out of amazing names with talent in attendance ranging years prior from Ashlee Simpson Ross and Evan Ross to Sydney Sweeney to Charli XCX to the X Ambassadors and many, many more.
WELCOME TO FABULOUS PALM SPRINGS KICK OFF PARTY with ZOUK Nightlife, presented by Resorts World Las Vegas.
On Thursday April 14, 2022, the annual welcome bash at Rolling Stone Live will feature DJs Honey, Pookie and the Archer, with CIROC Vodka, Matua Wine, Madre Restaurant & Mezcaleria, and more.
