Everywhere you in turned at Miami Art Week 2023, PATRÓN was at the forefront of energy-filled activations.
While Patrón could be found popping up all around Miami, including the Nylon House, Vintage Frames, Gitano, Yevrah Swim Brunch, and more, their home base was at the stunning Gallery Art House in the Venetian Islands. The luxury home was the place to be during the action-packed art week and saw a slew of celebrities, influencers, and tastemakers rolling through. This was the second installment of the creator house, now even improved.
Two of the curated activations that took place included a tasting of the Patrón prestige portfolio and the Meta Mixed Reality, which closed out the series of events.
Meredith Duxbury attends a private tasting of PATRÓN EL ALTO and PATRÓN EL CIELO at the Gallery Art House Yacht during the 2023 Miami Art Week (Photo credit Daniel Perez)
The exclusive tasting of the PATRÓN prestige portfolio took place on the GMG Yacht in intimate sessions. Tastemakers, including Jessica Wang, Dale Moss, and Jaime Jaquez Jr. stopped by for sunset sips overlooking Biscayne Bay. Each session offered detailed tasting notes from a PATRÓN brand expert and provided detailed ways to best consume the product for the most flavorful impact on the palate. Guests sat on the roof of the Yacht and enjoyed both pure tastings of PATRÓN EL ALTO and PATRÓN EL CIELO and cocktails.
PATRÓN EL ALTO is an impressively rare and masterfully aged tequila that is handcrafted from the finest 100% Weber Blue Agave. It results from 300 tastings over four years from legendary Master Distiller David Rodriguez and his talented team of distilling artisans. It contains a selection of the best Reposado, Añejo, and Extra Añejo tequilas – resulting in an exceptionally smooth and sweet taste with notes of figs, honey, caramel, dried fruit, and vanilla.
PATRÓN EL CIELO is the ultimate innovation in silver tequila and the four times distilled prestige tequila in the world. They crafted it with the highest quality of 100% Weber Blue Agave and include only 100% natural ingredients. The silver tequila is crafted with the smallest copper pot still at Hacienda PATRÓN, the site where all PATRÓN tequila is distilled featuring a reverse osmosis system and a state-of-the-art compost machine. The unique distillation process unlocks and opens the natural sweetness and smoothness of the agave.
The Knockturnal celebrates with PATRÓN during the Meta Mixed Reality Party at Miami Art Week
Ricky Thompson celebrates with PATRÓN during the Meta Mixed Reality Party at Miami Art Week (Photo Credit Daniel Perez)
The Meta Ray-Ban Mixed Reality Party was a day-long celebration also at the Gallery Art House. Guests enjoyed a day-to-night moment while sipping Patrón cocktails while DJ Vashtie set the scene. Both the vast pool and the bay brought the Miami water vibes while the stunning house and yacht brought the opulence. At the end of the night, Austin Millz showed guests, including Victoria Monet, how to play the piano using the Quest 3 VR Headset — very much Guitar Hero vibes.
Victoria Monet celebrates with PATRÓN during the Meta Mixed Reality Party at Miami Art Week (Photo credit Daniel Perez)
PATRÓN also served food and signature cocktails like the PATRÓN Spicy Margarita and PATRÓN Reposado Espresso Martini and also brought out a giant ice luge.
Dale Moss celebrates with PATRÓN during the Meta Mixed Reality Party at Miami Art Week.
