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Pepsi Launched New Augmented Reality Filters With Summer Rooftop Party

by Vinesh Vora May 28, 2019
by Vinesh Vora May 28, 2019 0 comments
3.1K

These filters will make your summer

Last week, Pepsi unveiled hundreds of new augmented reality filters on Instagram which are the perfect filters to use when showing off whatever summer activities you have.  The campaign is called #Summergram, and what better way to celebrate these filters and the summer than throwing a rooftop party overseeing Manhattan?  At this event, guests were able to test some of the augmented reality filters once they scanned new Pepsi, Diet Pepsi, and Pepsi Zero Sugar bottles.  On top of that, this event was hosted by Chrissy Teigen herself.  Guests flocked to the indoor bar after being told that a performance was about to happen.  As guests surround the DJ booth, Chrissy Teigen walked in looking as stunning as ever.  She talked a little bit about how cool she thought these new augmented reality were and then introduced DJ Khaled.  Khaled, who has just released his 11th studio album, “Father of Ashad,” lit up the stage with a ton of his hit records.  He played some new songs off of his latest album, such as “Just Us” featuring SZA, along with some classics like “I’m the One,” Wild Thoughts,” and “All I Do is Win.”  This DJ set was an extremely intimate performance where guests got a chance to bop and dance to the music that DJ Khaled was performing for us.  As the set ended, guests got a last chance to enjoy more of the Pepsi drinks and cocktails, along with looking out at Manhattan as every building is lit up during the night.

Be sure to check out some of these cool new augmented reality filters which can be found on Pepsi drinks nationwide.  It’s a perfect way to spice up your summer pics and have a good time this summer.

Chrissy TeigenDJ KhaledPepsisummergram
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Vinesh Vora

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