For the unique new jewelry brand Elppin, accessorizing bears a societal impact.
This past Friday during NYFW, the line held a trunk show in Soho hosted by Opening Ceremony and Svedka Vodka, where a portion of the proceeds went to Race For The Cure.
The line of brooches, earrings, and necklaces strives to normalize the image of the female nipple, according to founder Carina Hardy.
“There’s big tension around the nipple area. Its censored on the internet, breastfeeding is all taboo and the patriarchal gaze is really something we’re trying to play within the whole concept,” she told The Knockturnal.
“So by bringing an eye-shaped/nipple shaped motif to this part of the body we’re really trying to challenge the gaze and challenge the way in which nipples and breast are seen in this day and age.”
Hardy is based out of Bali, where every piece apart of the collection is handmade from start to finish, allowing each separate piece to hold their own unique aesthetic.
At the event ice “chests” colored by matcha, turmeric, and other natural dyes were put on display to melt and leave an imprint on the cloth beneath them as the centerpiece of the event.
Hardy says, “It definitely more than just jewelry, I want it to be a movement.”