Hydration is the key to being your best self each day, especially in the summer. Don’t believe us? Just ask Euphoria’s Sydney Sweeney.
Sweeney, known for her commitment to drinking only water in the past, has taken a step further by incorporating her favorite drink, Bai, into her daily routine. Recognizing the importance of hydration while craving a more flavorful experience, she joined forces with Bai to create the BAIdration Challenge. The challenge encourages consumers to pledge to drink a Bai beverage every day, providing a healthier and tastier alternative for daily hydration.
In an exciting partnership with the band, Sweeney took to the streets of New York to give fans a taste of summer like never before with the launch of the BAIdration Boardwalk. On Wednesday, the event kicked off the summer, inviting fans to embrace better-for-you drink options without sacrificing flavor. This event was one of the many parts of Sweeney’s challenge, a movement to encourage individuals to incorporate Bai’s flavorful hydration into their daily routines.
The BAIdration Boardwalk transported attendees to a beach-like oasis in the heart of the city. With a creative twist on a traditional boardwalk, this one-of-a-kind event featured free summer swag, boardwalk-inspired games, and captivating beachy photo-op moments. Participants had the chance to cool off and indulge in the refreshing atmosphere while immersing themselves in the Bai brand experience.
Joining the BAIdration Challenge is simple and exciting. Fans can show their commitment to flavorful hydration, just like Sydney Sweeney, by sharing their participation on Instagram or TikTok. By doing so, they become part of a growing community dedicated to making healthier beverage choices while enjoying the delightful taste of Bai.
Bai also stands out among other beverage options by offering a wide range of exotic flavors, containing just one gram of sugar and absolutely no artificial sweeteners. Infused with antioxidants, Bai has captivated consumers with its delicious and refreshing taste, making it a perfect choice for those seeking a healthier alternative to traditional sugary drinks.
Hear more about Bai here!
