When it comes to throwing parties, McDonald’s isn’t playing games. The famed restaurant hosted the official afterparty for one of the most sought after events in town, The Game Awards. The show highlights excellence in video games, and attracts a who’s who of developers and gaming celebrities.
The post-show shindig popped off at LA Live, a massive downtown entertainment complex. The venue was impossibly posh, with servers dressed in their finest whites, plush couches where folks could sit and enjoy a wide range of badass games, and impeccably designed McDonald’s and game-themed physical displays.
Actor Jerry O’Connell dished out burgers and posed for pics as partygoers sipped on fine wine. A DJ spun pop and hip-hop remixes that, paired with the drinks, made me and a few other people get loose.
McDonald’s served up Peppermint Mocha and McCafe Caramel Macchiato, two McCafe Espresso Beverages that lifted spirits and were welcome warm holiday treats.
And then, there was Charlie XCX. The famed singer burst onto the stage in an all-white jumpsuit, clearly ready to bring the energy through the roof.
“Who’s getting fucked up tonight,” she asked, though I’ll bet a few of us were already there.
She played all the huge hits. ‘Boom Clap’ rang out in the giant room; it felt like a shockwave, a sonic boom if you will.
Smash ‘I Don’t Care’ was perfect for this climactic moment. It’s joyous, wreckless, a sugar rush of a hit song, and a great way to put a pin on an incredible event.