The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
Fashion & BeautyThe Latest

On The Scene: Livby Launch in West Hollywood

by Britt Leoni December 11, 2016
by Britt Leoni December 11, 2016 0 comments
4.4K

Last Thursday night at The Hills Penthouse in West Hollywood, the Knockturnal attended the Livby launch event. Livby is the first curated live-streaming shopping app to discover and purchase the hottest in fashion & accessories, beauty, and home and tech.

Honestly the event was so glam! We downloaded the app and participated in the contest to win 6 pieces. Unfortunately, we didn’t win…but it was really fun interacting with the Livby app! This is definitely the future of fashion.

Actress AnnaLynne McCord was in attendance, and hosted a live sale for Smashbox Cosmetics and Wildfox Couture. Celebrity makeup artist Hrush Achemyan hosted a live sale for Anastasia Beverly Hills, in which all proceeds were donated to Together1heart, a non-profit that empowers women and children victimized by human-trafficking and sexualized violence.

AnnaLynne was surprised by her sis, Rachel McCord, at the event. They shared a moment while realizing they basically wore the same outfit. Hrush shared her makeup tips with guests while Vampire Diaries superstar Leslie-Anne Huff left her husband at home to check out the app and shop the latest fashion and beauty brands. Hannah Stocking was also in attendance, as well as Jena Frumes, who absolutely loved the fashion. Guests shopped and received exclusive sales from additional featured fashion, accessory and beauty brands including, Flynn Skye, Logan Hollowell Jewelry and Gladys Tamez Millinery x For Love & Lemons who pre-sold their hat collaboration exclusively on Livby.

Everything was stunning – from the gorgeous chandeliers and rooftop view of the venue, to the fashion inspiration surrounding the guests. Attendees also enjoyed cocktails and appetizers while vibing to beats played by DJ Zen Freeman. Photographer Michael Bezjian snapped some amazing shots at the event…Check them out below 😉

WEST HOLLYWOOD, CA - DECEMBER 08: Actress Leslie-Anne Huff at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Leslie-Anne Huff

WEST HOLLYWOOD, CA - DECEMBER 08: Actress AnnaLynne McCord at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

AnnaLynne McCord

WEST HOLLYWOOD, CA - DECEMBER 08: Blogger Rachel McCord (L) and actress AnnaLynne McCord at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Rachel McCord (L) and  AnnaLynne McCord

 

WEST HOLLYWOOD, CA - DECEMBER 08: Actress Jena Frumes (R) and comedian Hannah Stocking at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Jena Frumes and Hannah Stocking

WEST HOLLYWOOD, CA - DECEMBER 08: Makeup artist Hrush Achemyan at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

Hrush Achemyan

WEST HOLLYWOOD, CA - DECEMBER 08: Actress AnnaLynne McCord (L) and makeup artist Hrush Achemyan at Livby Launch Event Featuring Live Stream Shopping at Hills Penthouse on December 8, 2016 in West Hollywood, California. (Photo by Michael Bezjian/Getty Images for Livby)

AnnaLynn & Hrush

Started in Los Angeles and launched in 2016, Livby serves as an interactive mobile live streaming platform to launch new products and offer exclusive sales to shoppers in a fun and engaging way.  Created as a direct line of communication for brands to tell their story, Livby enables users to discover, shop and connect directly with top brands in real time.  You can view live sales and purchase products instantly with a touch of a button. Find the latest in fashion & accessories, beauty, home and electronics on Livby.

If you wanna check it out – visit http://livby.live/or download on iTunes at https://itunes.apple.com/us/app/livby/id1134975822?mt=8.

You can also follow Livby on Instagram @livbylive, Facebook.com/livbylive and Twitter @livbylive! With the holidays upon us, we know we are!

AnnaLynne McCordHrush Achemyanlivby
0 comments 0 FacebookTwitterPinterestEmail
Britt Leoni

previous post
Azad Drops Hit Fueled ‘A Very Emotional EP’ [Interview]
next post
Exclusive: Ian Olds and Dominic Rains Talk ‘Burn Country’

Related Posts

Whistle Sports and Dazn NFL Kick Off

September 16, 2026

Stylish Night With Christian Siriano and Citi

September 16, 2026

TIFF Embraces ‘Possible Love’

September 16, 2026

Victor De Souza Brings Romance to New York...

September 16, 2026

Fashion Bomb Daily Celebrates 20 Years During NYFW

September 16, 2026

Tang Chi Couture Asked Us to Dress to...

September 16, 2026

The IMDb Cocktail Party at TIFF

September 15, 2026

The Angel Ball Countdown Begins With a Night...

September 15, 2026

Fashion Designer Malan Breton Bids Farewell to New...

September 15, 2026

Karim Belghiran Ties the Knot With Hair Backstage...

September 15, 2026

Digital Cover No. 21

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Every path looks different. Our Way, presented by Every path looks different.  Our Way, presented by @textnow , explores what it means to build a life on your own terms, following the passions, opportunities, and choices that shape your journey along the way.

Meet Chase Griffin, an athlete and entrepreneur creating his own path. With no two days looking the same, he’s constantly moving between sports, business, and music, always ready for whatever comes next.

For Chase, balancing multiple roles starts with staying organized and making space for each one. Having a clear sense of priorities helps Chase stay focused on each part of the day.

With TextNow, Chase keeps professional communication in its own lane while everything else keeps moving.

Doing more doesn’t have to mean feeling scattered. For Chase, it comes down to being intentional, staying focused, and knowing what deserves attention in the moment.

For Chase Griffin, success means finding the right rhythm, the right tools, and the freedom to keep moving forward.
Another dazzling collection from @aliceandolivia @ Another dazzling collection from @aliceandolivia @staceybendet! One of our favorite shows to attend season after season!
Athlete. Entrepreneur. Creator. Investor. One day. Athlete. Entrepreneur. Creator. Investor.
One day. One decision at a time.
Chase Griffin doesn’t fit into one lane. From football and business to music, investing and giving back, he’s building a life on his own terms.
@textnow helps him keep every part of his world connected, without having to choose just one way to do it. That’s his way.
Presented by @TextNow. #myway
Looking back on this 2022 conversation with Mindy Looking back on this 2022 conversation with Mindy Kaling. All three seasons of 'The Sex Lives of College Girls' are now streaming on Netflix. 

@netflix
Nas was honored as BMI Icon at 2026 R&B/Hip-Hop Aw Nas was honored as BMI Icon at 2026 R&B/Hip-Hop Awards, which celebrated the artist’s three-decade legacy while also honoring Kendrick Lamar and a new generation of artists, songwriters and producers- including LA natives AZ Chike, MTech, and Khris Riddick-Tynes.
Varnell Hill is back! Tommy Davidson shares his ex Varnell Hill is back! Tommy Davidson shares his experience in bringing back Varnell after more than 28 years with ‘The Varnell Hill Show, ‘ streaming on Paramount+.

Full interview on YouTube and theknockturnal.com
Wendy Raquel Robinson Shares Insight Ahead of 'The Wendy Raquel Robinson Shares Insight Ahead of 'The Varnell Hill Show' Release

Full interview on YouTube and theknockturnal.com
Ella Rubin, Keen Ruffalo, Amélie Hoeferle, Megan P Ella Rubin, Keen Ruffalo, Amélie Hoeferle, Megan Park & Cast Talk New Prime Series 'Sterling Point'. 

More on YouTube and theknockturnal.com
'Mutiny' is in theaters now. Adrian Lester talks a 'Mutiny' is in theaters now. Adrian Lester talks about the new film with The Knockturnal- moer on YouTube and theknockturnal.com
Annabelle Wallis & Adrian Lester Talk New Movie 'M Annabelle Wallis & Adrian Lester Talk New Movie 'Mutiny'
At the D23 2026 presentation, Marvel Studios showc At the D23 2026 presentation, Marvel Studios showcased major updates for the MCU, unveiling the cast for the upcoming MCU X-Men movie, debuting a new teaser and character details for Avengers: Doomsday (releasing December 18, 2026)

Full coverage on YouTube
We spoke with @alln_artist: Korean singer, violini We spoke with @alln_artist: Korean singer, violinist, former survival show contestant, and current SKS Entertainment label owner, about his latest second single, “Dream Higher.” ✨💭

“I spent a long time dreaming about having this opportunity. Now that I have it, I want to build it correctly.“

Read the full article out NOW on The Knockturnal 
✍️ @emmasalehi 

#alln #dreamhigher #interview
William H. Macy spoke with The Knock at the Astra William H. Macy spoke with The Knock at the Astra TV Awards, giving a fun nod to the 2007 film ‘Wild Hogs’ noting he wouldn’t be against a sequel. 

Full story on theknockturnal.com
Nadia Hallgren on Directing KATSEYE: WILD HEARTS Nadia Hallgren on Directing KATSEYE: WILD HEARTS

More on YouTube and theknockturnal.com
The Knockturnal sat down with Hellcat director @th The Knockturnal sat down with Hellcat director @thismustbebrock and star @dakotagorman to talk about bringing Shudder’s newest horror film to life. 

More on YouTube and theknockturnal.com
Eddie Bonin, VFX producer for ‘Lanterns’, spoke wi Eddie Bonin, VFX producer for ‘Lanterns’, spoke with us about the live-action superhero series which premieres on HBO Sunday, August 16.
What improv is the cast of 'Sterling Point' referr What improv is the cast of 'Sterling Point' referring to? Ella Rubin, Keen Ruffalo, Amélie Hoeferle, Megan Park & Cast Talk New Series, on YouTube and theknockturnal.com
If you’re in the city today stop by these stations If you’re in the city today stop by these stations to get fresh with @degree +++
34th Street (SE corner of W 34th at 8th Ave, Access to the A,C,E trains) and West 4th: NE Corner of W 3rd and 6th Ave (Access to the A,B,C,E,F,M trains)
 
- 7:00 am to 9:00 am
- 12:00 to 1:00 pm
- 4:00 to 6:00 pm
Union Square (SW corner of Broadway and 14th, Access to the L,Q,R,4,5,6 trains)
 
- 8:00 to 10:30 am
- 12:00 to 1:00 pm
- 4:00 to 6:00 pm
The Knockturnal’s Summer Social Mixer kicked off i The Knockturnal’s Summer Social Mixer kicked off in full swing at Titi’s last week! 

Thank you to our sponsors @titisnyc @caymanjack @drinknakedlife @mikeshardlemonade @whiteclaw @pomwonderful @wonderfulpistachios 

📸: @classyjorge
Byron V. Garrett spoke with The Knockturnal about Byron V. Garrett spoke with The Knockturnal about 'Genesys Works' and helping students pave the way for their futures.

More on YouTube and theknockturnal.com
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch