1. Fenty Beauty
Rihanna Fenty, the entrepreneur she is developed and launched a makeup in 2017 that set the makeup world on fire. From the shade diversity in face products to the glittery gold highlighter that can be worn by anyone. The purpose of the line and brand was to make sure that everyone felt included. The line was overall accepted and got rave reviews from critics. It includes a lip gloss, lipsticks, foundations, highlighters, and much more. The brand keeps expanding especially with its latest iridescent lipstick release.
Throughout the year there have been various and amazing brand launches that have changed the game. From the glittery lips to highlighted cheekbones it has been a good year for makeup. You tubers like Ellarie and Jackie Aina are other’s you should look out for in the New Year. We can’t wait for what the new year holds! In 2018, may your brushes stay clean and your Instagrams be aesthetically pleasing.
