3. KKW Beauty
Kim Kardashian West released her line of contouring kits back in June of 2017, which some did stir up some controversy when launched. Kim K was showcasing the product when she got robbed in Paris back in October of 2016. However, the products have done well and have been received greatly by numerous beauty gurus. Kim has been seen in videos with beauty influencers like Jaclyn Hill testing out the product. The only downfall is there isn’t much color diversity, yet the formula is lasting.