5. Huda Beauty
Huda Kattan is an Instagram influencer who launched her makeup brand in 2017. From liquid lipsticks, eyelashes to eyeshadow palettes, Huda Beauty blew up. The lipsticks are known for their lasting wears and various colors. Huda Beauty developed from Huda’s Instagram page and demand for the products was instantaneous.
Her products have been showcased with other makeup artists and consumers Instagram pages. Mid-year the brand was picked up by Sephora and her products are being sold in stores.