The Swedish fashion house for women is setting standards for digital innovation in customer experience.
Yesterday, April 7, 2016, four Swedish young entrepreneurs made history by launching a global digital fashion house for women. IVYREVEL combines technological innovation, customized customer experience and design process into pioneering digital brand.
With support from H&M Group, PayPal and other industry leading brands, IVYREVEL is set to break boundaries of what we know about shopping experience. H&M Group is an investor and support within production and strategic advice. PayPal is a partner and advisor within payment and distribution.
IVYREVEL creates designs that are bold and extrovert, emphasizing feminine silhouette and focusing on dressed-up attitude. Most of the designs will be released as limited editions, adding to the exclusive customer experience.
“Technology as a source of creative expression within fashion is something that excites us. We will learn a great deal about the evolution of creativity by fusing these two worlds together,” says Dejan Subosic, co-founder. Customer data has long been a backbone of the fashion industry: IVYREVEL will develop special algorithms that will enhance its design, creating the product its customers want and ensuring that brand truly understands its customers changing passions.
Founded by Dejan Subosic, Aleksandar Subosic, Kenza Zouiten and Gustav Springfeldt IVYREVEL is available exclusively on www.ivyrevel.com.
