Seventy, a family-run fashion house, embodies the European effortless style that Americans so often envy. Thankfully, the brand has landed stateside, launching their womenswear pre-fall 2019 collection last week at the Gramercy Park Hotel rooftop terrace for their U.S. debut.
Helmed by Creative Director Francesca Tegon, Seventy blends ready-to-wear practicality with couture sophistication. The Italian brand features original prints, expert tailoring, and timeless silhouettes, flaunting lusciously soft faux furs and seamed leather leggings as style staples.
Standout pre-fall pieces included a grey and taupe wool glen plaid coat with a fringe bottom trim, and a rust down puffer vest with an attached scarf layered over a cornflower blue leopard printed tie-neck blouse and paired with brown checked menswear-inspired trousers for a truly chic ensemble.
The subtle piping details on various outfits– a crystal trim along the leg of a double-breasted windowpane plaid suit, a neon green interior seam of a chocolate floral wrap skirt– are what made the collection tastefully unique, a slight unexpected wink to tradition.
Currently, Seventy is primarily sold in boutiques, but their presence in New York weeks prior to Fashion Week indicates a shift to a larger market. As buyers and influencers alike mingled amongst well-dressed mannequins, Tegon and her team looked on– and perhaps upwards. We can only hope this is the first of many U.S. visits to expand their buzz-worthy brand.
To shop Seventy, visit http://www.seventy.it/en/