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Inside the Beautiful Basil Hayden Malted Rye Celebration

Sunset sips of the bold expression were experienced during a gran New York City moment

by ElizaBeth Taylor September 22, 2023
by ElizaBeth Taylor September 22, 2023 0 comments
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Guests gathered at the luxurious Standard Hotel in the East village on Sept. 19 to experience the bold and beautiful sips of Basil Hayden, which expanded its award-winning whiskey portfolio with the launch of a new permanent expression, Basil Hayden Malted Rye.

Tim Heuisler, Global Small Batch Brand Ambassador, welcomed guests as the sun set over the Manhattan skyline. Basil Hayden Malted Rye’s approachable take on rye elevated the lovely occasion as guests raised their glass and listened to elegant live music playing on the balcony of the penthouse venue.

Introducing an entirely new entrant into the rye category, Basil Hayden Malted Rye as he described to attendees delivers an approachable, unexpected softness rarely seen in rye whiskey. Since 2022, Tim has been known for sharing both passion and knowledge with bartenders, influencers, whiskey enthusiasts all over the world. Whiskey education may be his focus but connecting with people is what makes him good at it

Light amber in color, the 100% malted rye mash bill imparts a union of flavors. Malted Rye offers an elegant floral aroma, soft notes of vanilla and toasted rye on the palette, and a warm spice finish. Bottled at 80 proof, Malted Rye is a well-balanced and refined liquid. It is recommended to serve neat to allow the mash bill to truly shine.

Crafted by eighth generation master distiller, Freddie Noe, this special release is created using a distinct malting process that transforms the rye grain to create a more subtle, mellow spice with delicate sweet and floral notes. This offering shines a light on what whiskey can be and invites consumers to explore the more refined side of rye, with the liquid delicately poised between Basil Hayden’s signature smooth taste profile and the spicier notes of rye.

To discover more about Basil Hayden visit www.basilhaydenbourbon.com and follow along on Instagram and Facebook for the latest updates on upcoming releases and initiatives.

Conquer your own special moment at home with this divine recipe.

SECRET GARDEN

Ingredients:

2 parts Basil Hayden Malted Rye

½ part Amaro Nonino

¼ part Domaine de Canton Ginger Liqueur

¼ part St Germain Elderflower Liqueur

1-2 dashes Hella Aromatic Bitters

Method: 

  1. Combine ingredients in a mixing glass with ice.
  2. Stir and strain into a rocks glass over a large cube and garnish with edible flower
Basil HaydenBasil Hayden Malted RyedrinksNewTim Heuisler
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ElizaBeth Taylor

DEPUTY EDITOR - ElizaBeth Taylor is known to many in the media world with featured work in Variety, E! News, Dan’s Papers, and several international publications. The Sensible Socialite began her career as a travel reporter exploring Europe, Russia, South America, Asia, Australia, and the Middle East. Greatly influenced by her time on the road, she developed a heightened awareness for the way humans connect. Her skills have led to current work as both a journalist and entertainment producer. With over 50 shows under her belt, Taylor has worked behind the scenes with major networks and studios. Taylor’s calendar year is always full, and she joyfully rings in the next chapter every December with her notable contributions to the most recognized show on the planet - The Times Square New Year’s Eve Ball Drop. (Instagram @liztaylorworld)

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