New York City’s wellness scene kicked off 2025 with unforgettable moments, showcasing groundbreaking ideas and products designed for the year ahead. Leading the charge are incredible wellness-focused individuals helping others make their health journey easier.
At Othership, a unique day was curated in collaboration with wellness brands Apothékary, Hatch, Seek Health Test, and Hilary Sheinbaum to go dry, blending their expertise to create an unforgettable experience.
The day was amplified by the phenomenal space of Othership, perfect for detoxing and resetting. Your ship, your journey … helping to leave the ordinary behind and journey into the unknown. Wellness becomes a cosmic adventure, where every breath is toward inner peace. A portal to unlock the infinite potential of the mind, body, and spirit. Let go of stress, reset energy, and explore the endless possibilities of a wellness journey. Members, or “journeyers,” transport to a state of total calm in a 7,000-square-foot wellness retreat focused on relaxation and emotional connection. The 90-person performance sauna, eight ice baths, and social commons make up the space for a community focus on health.
Others
Seek is a health-tech startup founded by Katie Garry, the at-home kit helps to monitor how alcohol impacts your health, especially for the female body, which metabolizes alcohol slower because of human physiologically. When you factor in genetics, drinking habits, and other lifestyle practices, it’s no surprise that some of us experience “hangxiety,” while others get breakouts that nothing seems to fix. The developed test helps every woman understand how alcohol impacts her body – whether she wants to focus on sleep, energy levels, reproductive health, or her risk for breast cancer. Developed by clinicians from top institutions, it allows women to track progress on health goals like reducing menopause symptoms or improving focus.
The Apothékary mission is empowering a more natural way of life through vetted herbal remedies, holistic education, and personalized telemedicine for long-term health and well-being. Founder Shizu Okusa, a Wall Street alum turned wellness entrepreneur, left her finance career to embrace a balanced lifestyle and reconnect with her Japanese roots and passion for herbal medicine. Inspired to help others achieve holistic health, Shizu now leads Apothékary, delivering natural remedies that address the root causes of health issues, not just the symptoms. The products are made with real, whole plants and don’t contain GMOs, fillers, artificial chemicals, and additives. So you’re getting the most potent version of your herbs – how nature intended.
At Hatch, they’re on a mission to make sleep easier for everyone, from newborns to adults. Their first product, Hatch Rest, has already helped over half a million families get better rest. CEO Ann Crady Weiss, a former SVP at BabyCenter, and her husband, Hatch co-founder Dave Weiss, combined their entrepreneurial spirit and expertise to create innovative, all-in-one sleep solutions that improve lives.
On the same date, industry leader Hilary Sheinbaum and GoingDry.co brought together a group for a workout and healthy snacks at Physique57 in Soho. The author of Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More hosted a stimulating exercise class at Physique57 along with NOBULL who clothed the class.
Hilary Sheinbaum has been sober-curious since January 2017 and advocates for dry months and exploring new ways to live a vibrant, adventurous life. In 2023, she was featured in top media outlets like MarketWatch, The New York Times, The Wall Street Journal, Good Morning America, and CBS, sharing insights on Dry January and nonalcoholic options. Hilary regularly appears on Good Morning America’s Instagram, creating N.A. concoctions, and delivered her first TEDx Talk on dry dating in October 2023.
In 2005, ballerina Jennifer Maanavi and banker Tanya Becker founded Physique 57, the world’s leading barre fitness program, to empower both bodies and minds. They saw a gap in the fitness industry for high-intensity, low-impact workouts that women could safely enjoy at any stage of life. Most classes lacked consistency, and customization for the female body, and were prone to injury or boredom. Physique 57 was created to fill that void with a fun, effective, and safe fitness experience.
Going Dry Book
At the workout, we also tested out the Fitbit Charge 6 from Google. It helps to Supercharge workouts with the Charge 6, designed to enhance every exercise session. You can view your heart rate directly and experience up to 60% more accurate heart rate tracking during intense activities like HIIT. At the end of 2024, Google found a way to help keep kids excited about fitness with new features for the Fitbit Ace LTE.
Fitbit Ace LTE Back Glass
Following the session, snacks included healthy delights by Well Market, CVS Pharmacy’s reimagined consumables line, offering crave-worthy snacks, beverages, and groceries designed to support individual wellness goals. Crafted by experts and taste-tested by food lovers, the Well Market line offers a fusion of nutrition options and irresistible flavors. With options ranging from bold and spicy to sweet and savory — from Turmeric Curry Trail Mix to Sea Salt Rustic Plantain Chips to Dark Chocolate Lightly Dipped Cashews — Well Market’s innovative flavors cater to diverse taste preferences.
Well Market
Drinks also hit the spot from Busty Lush, which is a 100% woman owned line of craft non-alcoholic malt beverages and ready-to-drink mocktails celebrating women. Their mission is to create masterful and flavorful non-alcoholic beverages that not only taste ggreat but also reflect a vibrant, female-forward design concept. Busty Lush aspires to make not drinking feel sexy, fun, stylish, and sophisticated. Choose from our three beers: She’s Golden, She’s Divine, and She’s Passionate. And our three mocktails: She’s Lavish, She’s Glamorous, and She’s Marvelous.
Busty Lush
