It was a day that beat with good wellness.
Hilo, this month celebrated a US launch of a first-of-its-kind system designed to deliver long-term blood pressure insights and empower individuals to better understand their heart health with a brunch at EDITION Madison Square.
Guests gathered on July 21 with the health technology brand developed by Aktiia and Hilo Core to test out a product that takes a deeper dive in the health of Americans.
Blood pressure is one of the most important indicators of long-term cardiovascular risk, yet it remains widely misunderstood and under-monitored in daily life. Hilo Core is designed as a wellness product to support awareness and lifestyle optimization, with plans to expand into a regulated medical platform in the future.
While Traditional methods rely on occasional cuff-based readings, providing only limited snapshots in time. Hilo introduces a new approach by transforming blood pressure monitoring into a long-term, data-driven experience and creating a new category between traditional cuff-based monitors and consumer wearables.
(Courtesy Hilo)
“Hilo stands out from a clinical perspective because it makes it easier for individuals with hypertension to understand and manage a condition that often goes unnoticed,” said Dr. Marat Fudim, Associate Professor of Cardiology at Duke University and medical advisor to Hilo. “High blood pressure is frequently asymptomatic, yet over time it can lead to serious complications like heart disease and stroke. By providing consistent, longitudinal insights, Hilo Core helps both individuals with hypertension and clinicians better understand how lifestyle and treatment decisions are impacting blood pressure, enabling earlier, more informed intervention.”
Originally developed in Switzerland and backed by more than two decades of research, Hilo’s underlying technology has been validated through eight clinical studies and is already used by more than 200,000 people globally. The U.S. launch marks a significant milestone in expanding access to more comprehensive insights, as studies from the American Heart Association show that nearly half of U.S. adults have high blood pressure.
Hilo Core combines a lightweight wearable band, mobile app, and FDA-cleared connected cuff into a unified blood pressure monitoring system, continuously capturing physiological signals to generate ambient insights using proprietary optical technology and advanced algorithms. Calibrated and validated by periodic cuff readings, Hilo Core moves beyond point-in-time measurements to deliver long-term trend data, capturing 30–35 readings per day, including critical overnight insights, and contextualizes them with sleep, steps, and heart rate to provide a more comprehensive view of health and wellness and patterns that may signal emerging risks.
(Courtesy Hilo)
Hilo’s underlying Optical Blood Pressure Monitoring technology uses photoplethysmographic signals collected at the wrist to estimate blood pressure without the need for frequent cuff inflation. This approach enables a more seamless, low-friction user experience and supports ongoing visibility into blood pressure trends over time.
