GUMBALL 3000’s 20 Years on the Road book tour has made its way to Los Angeles!
Tesoro Fred Segal partnered with the famous automotive rally brand as they hosted a celebration of the book tour at the one stop lifestyle shop in Los Angeles, CA. Gumball 3000 is a collection of companies that includes an apparel brand, a registered charity and is best known for an annual 3,000-mile international celebrity motor rally, which takes place on public roads. The name comes from the 1976 movie The Gumball Rally. The collaborative event featured celebrity apperances including Grammy award winning rapper and CBS talk show host, Eve as well as a hosted bar courtesy of WhistlePig Whiskey.
Grammy award winner and CBS host, Eve
Guests were able to get their books signed by Mr. Gumball 3000 himself, Maximillion Cooper who is the founder and CEO of Gumball 3000. 20 Years on the Road is a ‘best of’ compilation of the wildly popular international event over the span of two decades. Gumball 3000 is much more than a car rally and this book is way more than a car book, it’s passion, history, a lifestyle. “Gumball is about challenging tradition and taking a non-conventional approach to exploring and pushing cultural and creative boundaries. I am very excited to be able to bring a taste of the rally lifestyle to the thousands of people who pass through those famous doors of Fred Segal – this is a dream come true,” states CEO Maximillion Cooper. Making sure to set itself apart, Gumball is a rally and car show offering live music and action sports since its creation back in 1999.
Founder and CEO, Maximillion Cooper
The book displays an explosion of color, fun and incredible shots showcasing the tour’s impeccable collection of cars consisting of vintage Ferraris, Aston Martins, Lamborghinis and more. Readers can also enjoy fun facts and insights from leading participants including Adrien Brody, David Hasselhoff, Tony Hawk, Hugh Hefner and many more! Cooper envisioned a rolling rock n roll party with the biggest musicians, the finest hotels, the coolest clubs and a mind blowing array of cars; his plan succeeded beyond his wildest dreams. Here’s to 20 years of uniting millions of people from over 100 different countries for mayhem on four wheels. Let’s Gumball!
For more information visit www.gumball3000.com
