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GoingDry.co Plays Big with Reebok Wellness Day

Hilary Sheinbaum brought out tastemakers to delight in games and great sips and tastes from Clean Program and Brasa Peruvian Kitchen

by ElizaBeth Taylor February 4, 2025
by ElizaBeth Taylor February 4, 2025 0 comments
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This is the season to get healthy and feel great about yourself. Dry January is just a state of mind that can live rent free in your head every day of the year.

GoingDry.co on Jan. 30 took a swing at winter wellness when influencers and tastemakers came together at Court 16 in FiDi to play tennis and pickleball.The night was organized by Hilary Sheinbaum, author of “Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More” (Quarto, Sept. 2024).

Reebok decked out players who felt the comfort of their amazing line of shoes.  Each guest wore to play Reebok pickleball shoes and tennis shoes. Specially designed for sports played on the court, they feature high-traction rubber outsoles, durable uppers, and stability technology. Reebok court shoes start with the lightweight and durable Flexweave® woven textile upper which provides resilient stretch with zoned stability yarns for targeted support. Floatride Court foam cushioning the heel and midfoot of these tennis shoes for a lightweight and responsive feeling when you’re dashing around the court.

Guests also enjoyed a delicious and healthy meal from Brasa Peruvian Kitchen. Delicious bites of the fast-casual restaurant concept were served up and showcased flavorful and healthy warm bowls and fresh salads made with with organic Peruvian superfoods and ingredients.

In between swings guests enjoyed delicious berry-flavored Magnesium drinks by Clean Program developed by Dr. Alejandro Junger. The drink aids in muscle recovery and gut health.

With decades of experience in medicine, Dr. Junger has dedicated his career to uncovering the root causes of complex health issues that often seem unrelated. Through his extensive practice, Dr. Junger discovered that many health challenges are linked to one vital system: the gut. This insight propelled him to develop a holistic approach focused on healing the gut, supporting the body’s natural detoxification processes, and restoring essential nutrients for optimal function.

Here is to creating your own winter of wellness this year with these brands and beyond.

Brasa Peruvian KitchenClean ProgramGoingDry.coHilary SheinbaumRebook
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ElizaBeth Taylor

DEPUTY EDITOR - ElizaBeth Taylor is known to many in the media world with featured work in Variety, E! News, Dan’s Papers, and several international publications. The Sensible Socialite began her career as a travel reporter exploring Europe, Russia, South America, Asia, Australia, and the Middle East. Greatly influenced by her time on the road, she developed a heightened awareness for the way humans connect. Her skills have led to current work as both a journalist and entertainment producer. With over 50 shows under her belt, Taylor has worked behind the scenes with major networks and studios. Taylor’s calendar year is always full, and she joyfully rings in the next chapter every December with her notable contributions to the most recognized show on the planet - The Times Square New Year’s Eve Ball Drop. (Instagram @liztaylorworld)

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