America’s favorite Sunday is almost here. In celebration of Super Bowl LII, Febreze launched a new campaign this week with partners Bethenny Frankel and Nick Cannon at a soiree at The Ainsworth in New York City.
Game day is full of so many delights including touchdowns to laughing over the commercial breaks while indulging in wings and nachos. Febreze has added to the sweet day with an ad that shines a humorous light on Dave, an ordinary man with one extraordinary characteristic and highlights a cast of characters who have been awed by this fecal anomaly throughout his lifetime.
#BleepDontStink line-up is a hilarious way to honor the festivities of the day while making sure your home-base party headquarters do not smell like an abandoned stadium at the end of the fourth quarter.
At the launch event, both stars shared their appreciation for the funny campaign that will keep your entire home smelling wonderful on Super Bowl Sunday.
“When I heard #BleepDon’tStink, I was like I am in,” stated Cannon enthusiastically. “The comedian in me was like let’s do it. And the fact that I have like 11 bathrooms in my house I need all the for Febreze I can get.”
The television host also expressed her joy in the line as she discussed Febreze and the way it keeps your home smelling fresh when hosting.
“I am a big for breeze fan,” said Frankel. “I am very organized, neat and clean person, and very in to my home and the way it looks and smells, so this is a really great fit.”
Parties on the big day will bring as much joy to the super stars as the freshness of Febreze does to homes across America. From Canon who will be on site for events to Frankel who will be at home with her daughter on the big day there will be a joy shared with the world next weekend.
“I’m not rooting for anybody particular. The uniforms my daughter likes will be who we are rooting for,” said the Skinnygirl guru. “And my daughter loves the song from Trolls, so she will be excited to see Justin Timberlake.”
There really is something for everyone on game day, including what could be one of the funniest commercials on top-ten lists the Monday after. The campaign, developed by Grey New York and directed by “King of the Super Bowl,” Oscar-nominated director Bryan Buckley, reminds people that Dave and his odorless bleep won’t be in attendance at their Super Bowl parties – but everyone else will – and encourages viewers to prepare their bathrooms for the food, festivities and resulting smells by purchasing Febreze. Those watching the Big Game can view the 30-second spot live during the second quarter of the Super Bowl on February 4. Consumers can also watch the in-game spot, as well as a 60-second version of the piece that chronicles interviews from Dave’s family and friends, on Febreze’s YouTube page.
“We’re so excited to introduce the world to the only man whose bleep don’t stink – literally not figuratively,” said Martin Hettich, Vice President of P&G Home Care North America. “While Dave truly is the ultimate Super Bowl guest, the reality is that he’s not coming to any of our parties. So as Game Day hosts begin preparing their homes for their festivities, we encourage them to not forget about their bathrooms – and put some Febreze on the backs of their toilets – because the man whose bleep don’t stink isn’t coming to their party, but everyone else is.”
Consumers can also join in on conversations using hashtag #BleepDontStink and by following Febreze on Facebook, Instagram and Twitter. Folks can pick up Febreze SMALL SPACES and Febreze AIR before their Super Bowl parties at major retailers everywhere.