It’s not a surprise to say that the industry isn’t what it used to be. The glitz and glamor of the red carpet has for the most part faded away. However, no one told Tom Cruise that. The New York premiere of Mission Impossible: Dead Reckoning Part One was something out of the golden age of Hollywood. There were lights, cameras, and certainly a lot of action. There were even bleachers of fans on the sidelines that was tantamount to a scene at the Oscars.
I should’ve known this red carpet event was going to be special the moment I got to the carpet and was briefed that Tom Cruise was going to be doing fan interactions. Normally a star would engage with a fan or two that happened to be standing by or waiting for a glimpse of celebrity, but Tom isn’t like that. He has an energy of graciousness that I have never seen before. For every single one of the hundred or so fans that appeared, he spoke to one on one, signed their poster, and even offered himself up for their selfies. After wowing a crowd of adoring fans, he immediately stepped on to do a live television interview before enduring another two hours of press interviews on the carpet. I’ve seen stars do twenty or thirty minutes of interviews, but never have I seen a star do three hours straight. Even more shockingly, the majority of the cast and crew spent several hours themselves doing the same. Please be sure to check out our linked video to see our interview with Tom as well as the rest of the crew.
Red carpets are normally exercises in self congratulation but this was a demonstration of love for filmmaking process and the fans who make it possible. Of all the red carpets I’ve ever been to, this was the most fun, warm, and welcoming. Tom and team certainly went out of their way to do so. Sadly it may also be the last one for a while due to the SAG and WGA strikes, but I am happy this event which will likely go down as the event of the year, was not cancelled.
The only thing that could’ve topped that was actually seeing the movie, which was fantastic. And there’s no better way to experience this film than through Dolby Atmos and Dolby Vision.
• With Dolby Atmos, sound can be precisely placed anywhere in the cinema, even overhead, creating an immersive soundscape that sounds more like real life.
• A leap forward from surround sound, Dolby Atmos allows you to experience multi–dimensional sound with incredible clarity that brings you deeper into the story.
• So what does this mean for you? Premium, immersive sound like you’ve never experienced in the cinema before. Mission Impossible films are known for their thrilling action sequences, and Dolby Atmos will take them
to the next level and have you sitting on the edge of your seat. Listen for the precise placement of sounds like explosions, gunfire, and punches that will make you feel like you’re right in the middle of the action.
Dolby Vision
• With Dolby Vision, characters come to life with darker darks, brighter brights and a remarkable color range you can’t get anywhere else. Discover subtle details you simply can’t see with a standard picture, for a viewing experience without compromise, just as the filmmakers intended.
Director Christopher McQuarrie said of the Dolby collaboration: “I’m devoted to a fully immersive big screen experience and no big screen experience is complete without the extraordinary detail, depth, power and presence of Dolby Vision and Dolby Atmos,” said Christopher McQuarrie. You can find their nearest Dolby Cinema location here.
