It’s time to clear the air, and AXE body spray is here to help.
The brand is setting out to help men everywhere become familiar with the distinction between deodorant body spray and dry spray antiperspirant , and the proper way to apply them. Internet super star and musician Rudy Mancuso recently partnered with AXE “Clear the Air” Campaign to help spread the word on how men everywhere can stay fresh and dry.
With over a million followers on Instagram, millions of views on Youtube, and a successful tour with Justin Bieber, Rudy has been successfully dominating the entertainment industry. We caught up with him to learn more about his latest partnership, his creative process, and what upcoming projects we can expect in 2017:
On his Involvement with AXE Clear the Air Campaign:
“In general it made a lot of sense to me because I actually use the product. I use the AXE body spray numerous times on a daily basis and I use their hair products. Everything from hair to body spray they’re products that I actually use so I feel really comfortable being the spokesperson for it, it’s very natural.”
Advice for men, on how to “Clear the Air”:
“Quite simply that it can be very quick, easy, and painless to groom yourself. For example me, not that much time and energy goes into it other than quick spray and that’s all you really need. It doesn’t need to be this big extensive part of your day.”
On his musical development:
“Well it started with the piano, my mother told me I walked over to the piano when I was like five and just started playing. And it’s a very good foundation instrument in terms of theory, and melody, and harmony, and rhythm. So from piano I transitioned into drums and percussions and from there I transitioned into guitar and just started teaching myself all these different instruments. But you learn they all compliment each other very well, once you know one instrument very well it’s not too difficult to leap on to the next.”
On the difference between writing narrative versus music:
“I think they both come from different parts of my brain, I’m not sure which part that is but music comes from a little more of a heart and emotional side whereas scripts come from a practical thinking side because I’m writing jokes and I’m playing characters so they both come from the heart in different ways but music comes very naturally to me.”
On the creative process behind narrative writing:
“I wish there was a process I can identify, but it varies. Sometimes it’s very sporadic it just comes to me and I want to pursue it immediately and others linger for a little longer and I need time to digest it and figure out how to tell it into a story.”
On upcoming projects:
“For one, a lot of music. I actually haven’t officially released anything yet. I actually do the opposite of what most artists do and most musical artists spend a lot of time making music and then they release music and that music gets traction and then they perform the music that everyone loves. I usually do the opposite I perform in a stadium first before I even had a song and now I’m in the process of recording a bunch of music and I plan to release it very soon. In addition to that we’re developing a t.v show that I’m very excited about. One thing I can say is that it’s going to be an interesting way of combining music and comedy in a unique way. And it’s going to be special, it’s really early in development but I’m attempting to make something that’s never been done before.”