On September 12th, New York Fashion Week festivities continued with a fusion of sport, culture, and premium tequila at the exclusive VIP launch of Eastside Golf’s pop-up event, in partnership with Tres Generaciones Tequila and the National Basketball Players Association.
Held at Shopify NY, the three-day celebration marked the debut of Eastside Golf’s “Everyone’s Game” Fall collection, along with their first-ever footwear collaboration with Nike.
From the moment we arrived, The Knockturnal was immersed in a welcoming atmosphere that felt more like a family reunion than a fashion event. Brotherhood and community were at the heart of the night, with a vibrant crowd mingling, participating in interactive games, and sharing smiles all around. Guests enjoyed a fun, laid-back mini-golf game with tutorials, offering an engaging way to connect with the sport.
Adding to the evening’s excitement, the NBPA Brotherhood Deli Beverage & Concessions Cart served exclusive “Tres Generaciones Tequila” specialty cocktails, including the 86 OG (Tres Piña Paloma), Tres Professional (Añejo Neat), and the 18th & 5th Tequila Twist (Hibiscus Margarita). In keeping with the event’s charitable spirit, the cart featured a QR code for visitors to learn more about and donate to St. Jude Children’s Research Hospital in honor of Sickle Cell Awareness Month. This thoughtful touch allowed attendees to enjoy the festivities while supporting a meaningful cause.
“Tres Generaciones Tequila”
Eastside Golf’s collection stood out with its unique blend of athletic wear and street style, showcasing high-quality designs and standout colorways. The event also featured exclusive merchandise, including Eastside Golf-branded Bridgestone golf balls and store-only items, such as their collaboration with iconic streetwear brand Paper Planes on a classic New Era 9Fifty snapback. A limited edition 4000% Barebrick, created in partnership with Ghostwrite, also attracted attention from both fashion enthusiasts and golf lovers, further solidifying Eastside Golf’s innovative impact on both industries.
Notable attendees included: Max Siegelman, musician Wahid, singer Justin Morelli, artists King Saladeen and Lizzy Dash, entrepreneur Sharifa Murdock, creators Nigel Sylvester and Nick Heller, actor Hisham Tawfiq, and entrepreneurs Jon Stans, Lance Fresh, and Isaac Keys.
The night reached its peak when the crowd joined in dancing to the classic “Before I Let Go,” ending the event with smiles, laughter, and a shared sense of joy. It was an evening filled with unforgettable memories, seamlessly blending fashion, sport, and community.
A Shared Commitment to Excellence
The partnership between Eastside Golf and Tres Generaciones Tequila is a natural fit, as both brands share a commitment to pushing boundaries and celebrating authenticity.
Just as Eastside Golf redefines the intersection of sport and culture, Tres Generaciones embodies a legacy of craftsmanship and innovation in premium tequila. Together, they create a unique synergy, blending the bold spirit of golf with the rich heritage of tequila, offering a dynamic experience that resonates with both sport and lifestyle enthusiasts.
Whether you’re a golf enthusiast or a fashion-forward shopper, Eastside Golf perfectly blends culture, sport, and style, making it a brand worth supporting.
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