Afrojack brought his notorious tunes and infectious beats to smartwater’s smart after dark event in NYC!
The adrenaline was in the air before and during the workout! Guests enjoyed smartwater alkaline with antioxidants, had fun posing for the top notch camera setup and got ready to party it up with Afrojack while getting a good sweat in. Afrojack displayed immense range with his live pop, hip hop and techno mashups that had something for everyone.
The workout was run by the infamous Dog Pound as the coaches in charge lead the group and counted down the HIIT exercises on their headsets. The space was open with beautiful dark and high ceilings and the eye-catching 360 degree visual experience featured multiple large screens that displayed Afrojack’s name, a kaleidoscope of smartwaters and a splash of neon color to motivate the guests as Afrojack spun right at the front of the venue. The workout was high energy, fun, and outgoing. As the cherry on top to an exciting evening for music and fitness enthusiasts, guests received a generous goodie box with AirPods, a black Gym Shark bra and shorts set, socks and a Fanny pack, so that our hot girl summer during the winter hibernation.
The brand’s slogan for the event, “smart after dark: part party, part workout – all good vibes,” definitely summed up the fun event perfectly.
“smartwater alkaline with antioxidant is active hydration for life in motion. As we seen cultural shifts in consumers opting for a healthier lifestyle, we’re reshaping an evening out.
Trading in the club for the gym and cocktails for premium vapor-distilled water, like smartwater. smartwater knows music is crucial to both fueling your workout and creating a party so they have enlisted iconic Afrojack to spin LIVE at this one-of-a-kind event. Afrojack has a consummate world traveler knows the importance of proper hydration – and it goes without saying, he’s well equipped to curate the ultimate workout playlist.”
