Rapper, actor, businessman and entrepreneur Curtis “50 Cent” Jackson celebrated a new partnership with Planet Hollywood NYC (PH Live) on Tuesday (August 18). Jackson was on hand to unveil a special themed menu at the restaurant location.
He was joined by Planet Hollywood CEO Robert Earl, as well as Power co-star Joseph Sikora, and radio personality Jess Hilarious at the restaurant. Earn Your Leisure podcast host Troy Millings and Tyler Perry’s The Oval star Nick Barrotta were also in attendance.

Photo Credit: Bruce Glikas/ Planet Hollywood @bruglikas @broadwaybruce_
Guests were treated to a night of signature cocktails from the 50 Faves menu featuring Jackson’s Branson Cognac, with names inspired by his iconic hits, such as the Seductive Sidecar, Candy Shop, and 21 Questions, alongside a selection of signature menu favorites. The 50 Faves menu food options include The Power Box, featuring fried steak tips, sweet chili shrimp, house-made mac and cheese, and garlic mashed potatoes; breaded tenders served with garlic mashed potatoes and potato dippers; the G-Burger, a smash burger served with potato dippers; and the New Yorker Strip Steak, paired with house-made mac and cheese and garlic mashed potatoes.
The new collaboration between 50 Cent and Planet Hollywood marks an exciting new chapter for Planet Hollywood and PH Live, the venue’s premier live entertainment destination in the heart of Times Square.