In an era where social-commerce is rewriting the rules of retail, Christin Marie is emerging as a standout example of how a creative, digitally-savvy founder can turn a small jewelry operation into a major brand.
As Founder & CEO of Christin Marie Studio, Marie is steering the company toward an impressive forecast of $4 million in sales this year, illustrating how TikTok-led strategies and community-driven design can accelerate growth in unexpected ways. Christin Marie’s origin story is rooted in creativity and self-reliance. According to a profile in Essence, what began as a side hustle, just a few thousand dollars invested, has blossomed into a full-fledged luxury-adjacent jewelry label. Based in Los Angeles and sourcing and producing in the jewelry district, the jewelry brand emphasizes handmade, curated designs, size inclusivity, and trend-forward yet timeless pieces.
While many emerging brands talk about ‘going viral,’ Christin Marie Studio is living it. Media sources note that the brand’s monthly sales climbed from mere thousands early on to nearly half a million per month by mid-2025. That kind of trajectory positions the company well beyond the typical small business scale—and puts it squarely in the realm of serious growth.
What’s especially notable is that this isn’t just about luck or random virality; it’s a cultivated strategy. The brand leans into interaction and community on platforms like TikTok, by way of “FaceTime Friday” live sessions where Marie connects with her audience in a personable, down-to-earth way. Her design philosophy—creating pieces that resonate across generations, “my youngest college-aged brother loves it and grandma loves it too”—has also broadened the potential customer base.
Photo credit: Christin Marie Studio
Beyond the digital arena, Christin Marie Studio is activating its brand in the physical world, too. Recently, Marie hosted an intimate dinner called “Mocha Muse” —an event where guests were asked to wear mocha tones and neutrals to celebrate the launch of the new Mocha Solstice Collection and the debut of the Tiger’s Eye Collection, featuring authentic South African tiger’s eye stones. The aesthetic and execution speak volumes about the brand’s positioning. The dinner wasn’t just about showing product; it was about immersing attendees in the tone, texture, and mood of the collection.
Christin Marie Studio is more than another jewelry label. It represents how a founder-led brand can harness social commerce, community engagement, and thoughtful brand experience to grow rapidly in today’s digital-first retail landscape. The Mocha Muse dinner and Tiger’s Eye collection launch prove that even in the age of scrolls and likes, real-life narrative and stone-on-skin still matter.
