Rock trio, Cherry Glazerr, and Grammy Award winning Pop/Rock group, Portugal. The Man, launched an exclusive fashion pop-up installation at Fred Segal’s on Sunset Blvd. in LA. Fans and Punk Rock enthusiasts can snag Cherry Glazerr x Portugal. The Man’s merch from October 1st to October 14th. Their new single, “Call Me,” can now be streamed on Spotify music.
Low lit with the bass heavy, DJ Allie Teilz bops up and down to her own beats as 40 to 50 people stroll in, heading to get wristbands for the bar. Unexpected, Teilz is the epitome of what it means to be an unapologetic woman as she has her less-than-a-year-old baby strapped snuggly to her chest as she entertains the crowd. While the clothes for sale are meant to be the center of attention, I can’t help but notice the symbolism behind Teilz’s choice to show up and play, despite her babysitter cancelling. The whole scene ironically fit the message behind the pop-up perfectly.
Clementine Creevy, of Cherry Glazerr, has been dubbed an up and coming mellenial punk feminist icon known to speak out against sexism she’s witnessed and experienced. She’s seen in high spirits, laughing and talking with bandmate, Tabor Allen, thanking those who came out. With their new song, “Call Me” in collaboration with Portugal. The Man, the theme of female empowerment in the modern era is embedded in their lyrics and the thread’s designs. Their lyrics state are confident, stating “I’ve got a message you won’t believe (call me, call me up.)”
As I look through the racks, there’s something about the apparel they’ve created that effortlessly blurs the lines between the idea of masculine and feminine in an unconventional way. My personal favorite item were the cotton, form fitted bottom sweatpants retailing for a cool $150. Although they could be considered ‘girly’ in the traditional sense due to their pastel pink nature, the designer quickly contrasts that idea by making them tie dyed with a bright orange and detailed with dice on fire to give it a punk edge.
Every piece the pop-up offered appeared to be unisex, as both rock groups effort to combat gender norms with their music and art. Inspired by the new single, the words “Call Me” are strategically placed on the denim bucket hats, oversized sweatshirts and loose tees in an un-obnoxious way.
As I circled around one last time, almost ready to call it a night, I spotted musical talent, Reggie Watts, holding a small brown paper bag of something he had just bought in support of the event. I remembered Cherry Glazerr and Reggie Watts performed their new song “Daddi” on the Late Late Show with James Corden this past month. (Daddi can now be streamed on Spotify Music.)
Overall, it was clear that the two groups would only continue to grow from here as they both exemplify what it means to be a triple threat, in the home of Fred Segal where fashion, art and music collide.