With everything now done online from paying bills to buying groceries to finding potential spouses, places where people use to meet are now vacant if not diminishing.
While online dating platforms can serve as the medium through which people find each other, in person meetings are still necessary to form a bond that will create strong friendships and relationships. Caress wanted to delve deeper into the physical connection by exploring the relationship between touch and fragrance. Earlier this year, the brand known for its great smelling body washes, Caress introduced their Fragrance Touch Technology. The Forever Collection of Body Washes are the first of its kind to have the Fragrance Touch Technology. Once the skin is caressed (pardon the pun, it was too perfect to miss), the body wash scent is released into the air leaving an aroma around the wearer. While it may be hard to imagine, it’s actually a cool concept. It’s significant for as opposed to being near a person to smell their body wash, the new Forever Collection Washes serves in taking the role of perfume. As opposed to layering scents by using a wash, lotion, and then perfume, this wash allows for a potent scent that last all day and can be activated with just a simple touch.
After teaming up with Tonya Reiman, a body language expert, Caress conducted an intensive study on the relationship between fragrance and developing an emotional connection with those around you. This is significant when it comes to romantic connections. When it comes to remembering details like facial features (eye color) on the first date, men are 150% more likely to remember how their date smelled. Along with fragrance, men also look for physical clues to deem whether or not their date is interested in them. Incorporating both physical touch and fragrance, Caress has created the Forever Collection to be activated by touch to release an irresistible scent. The Forever Collection Washes come in two scents: Love Forever™ Body Wash and Adore Forever™ Body Wash. Try them out now and see what you think! Click here to learn more.