Kylie Jenner‘s highly popular beauty brand Kylie Cosmetics has partnered with Crumbl cookies to launch their new Skin Tint Blurring Elixir. To debut the anticipated makeup product, Crumbl hosted a one day pop-up party held at their West Hollywood, California store on Wednesday, July 24, for guests to try out the new elixir and enjoy some delicious limited edition Crumbl cookies.
Courtesy of Lindsey Dee – Crumbl
Both brands share a commitment to delivering quality products that promote innovation and customer satisfaction. The two companies succeeded in accomplishing their mission at the enjoyable pop-up event. The first 100 guests received a complimentary full-sized bottle of the Skin Tint Blurring Elixir and a 6-pack box of limited edition Kylie Cosmetics Crumbl Cookies created specifically for the launch. Many guests spent 9 hours or more waiting in line in order to attend the pop up.
“Kylie Cosmetics is my favorite makeup brand. It’s clean and makes my skin look good so I had to be here even though I didn’t really sleep,” said a happy customer, who attended with her mom. “Plus, Crumbl cookies are so good. I had to try these limited edition ones that Kylie made.”
As the lucky guests entered the pop up at Crumbl’s West Hollywood location at 7100 Santa Monica Blvd, they were greeted with energetic hellos from the gleeful Crumbl team led by Bracken Christensen. Then a Kylie Cosmetics member had each guest sit down for a quick consultation to find which shade matched their skin tone the best.
The new Skin Tint Blurring Elixir is available in 24 different shades and promises to blend into the skin for a natural, second-skin finish that provides light to medium coverage and up to 12 hours of flexible wear. Once a matching tone was found, each guest tested out the product and was given one to take home.
Guests were then gifted with the special Kylie Cosmetics Crumbl Cookies that featured a cosmetics-themed selection of cookies inspired by some of Kylie’s favorite flavors. The box consisted of Confetti Cake Batter, Kylie’s Pink Sugar, Churro Con Leche, Banana Caramel, Snickerdoodle Cupcake and Milk Chocolate Brownie.
Each cookie was tasty and decadent. They were very large in size, sweet, chewy, and piped with delightful frosting. Crumbl, known for its unique cookie flavors and weekly rotating menu, has built a loyal following since opening its first location in Utah in 2017. Overall, Crumbl cookies are the best and highly recommended.
Courtesy of Lindsey Dee – Crumbl
For guests who couldn’t attend the pop up, Kylie Cosmetics is providing a social media giveaway from July 24 to July 27. Participants have the chance to win one of five prize packages, each including $100 gift cards from both brands and exclusive Kylie Cosmetics merchandise. The winners will be announced on Crumbl’s Instagram page on July 29.
The collaboration between Kylie Cosmetics and Crumbl is the summer’s best partnership we didn’t know we needed. Even though Jenner did not make an appearance, each guest left the pop up happy and thrilled to experience a unique cosmetics-themed event that made them look good and had their sweet tooth satisfied.
