British audio brand Bowers & Wilkins announced a long-term partnership with global icon David Beckham, highlighting the brand’s award-winning headphones and the role of music in Beckham’s life.
Bowers & Wilkins kicked off the partnership with a campaign featuring their 2024 iF Design Award-winning Px8 headphones. The Px8 is an over-ear and noise-canceling pair that offers high-resolution sound using advanced Digital Signal Processing.
Beckham chose this collaboration because of Bowers & Wilkins’ reputation for high-quality audio, craftsmanship and design, demonstrating that the two are both bound by excellence in their fields.
“I’ve been a fan of Bowers & Wilkins for years and a proud owner of many of its products,” Beckham said in a press release, “Performance and design have always been important to me, which is why this partnership felt like such a natural fit.”
The partnership seeks to explore Beckham’s relationship with music through Bowers & Wilkins’ audio technology. Beckham shared that music has always been important to him in both his career and personal life — his parents’ musical influences and soundtracking his football career have enabled Beckham to use music as a way to mark milestones.
“Music has always played a huge role in my life,” Beckham said. “I can hear a track and remember exactly where I was and what I was doing. In our family, whenever special moments happen, there’s always a song to go with them.”
Bowers & Wilkins, a UK-founded brand, has maintained their reputation for excellent sound and music listening experiences for over 50 years with their designs. Their headphones, home audio systems and car audio products are known for their innovation and sound quality, earning them awards from organizations including the Expert Imaging and Sound Association, What Hi-Fi? and Red Dot.
“I’m delighted to be able to welcome David to the Bowers & Wilkins family,” Giles Pocock, Vice President of Brand Marketing, said in a press release. “This is a partnership built on authenticity, with both Bowers & Wilkins and David Beckham sharing a commitment to performance, craftsmanship and style. We are excited to bring the partnership to life over the coming months.”
