This week, American Express unveiled a magical collaboration, joining forces with Japanese designer Verdy and K-Pop sensation BLACKPINK. The NYC drop comes days before their performance at the Met Life Stadium on August 12, featuring an exclusive capsule collection designed by Verdy. Located conveniently at 541 W 25th St, the pop-up is just a short distance from Hudson Yards and offers easy access to the High Line, making it a must-visit destination for both BLACKPINK devotees and pop culture enthusiasts. The exhibit is open for a limited time, providing a unique opportunity to experience the synergy between music, art, and fashion that defines BLACKPINK’s global influence
Upon entering the pop-up, visitors are greeted by a captivating sight: a larger-than-life BLACKPINK bear named KRUNK, exclusively designed by Verdy. This iconic centerpiece sets the tone for the entire experience, symbolizing the fusion of BLACKPINK’s trendsetting aesthetic with VERDY’s distinctive artistic touch. The atmosphere exudes energy and excitement, resonating with the vibrant spirit of the K-pop phenomenon. As visitors continue their journey, a dedicated merchandise section awaits. From trendy dad hats and heart-shaped pillows to stylish tees, jackets, and a distinctive bike priced at $3,500, the collection lets fans own a piece of BLACKPINK’s magic. VERDY’s artistic touch is evident in every detail, harmoniously fusing the pop-up’s theme with BLACKPINK’s global influence.
As you explore further, the rear of the pop-up reveals an interactive wall adorned with captivating images of the Born Pink bear. A life-sized Born Pink BLACKPINK heart takes center stage, delighting fans with its visual charm. This interactive feature creates an immersive experience, bringing fans closer to the beloved K-pop sensations. For an added dose of fun, a photo booth area awaits, allowing fans to snap playful shots and have them printed out as treasured mementos. The BLACKPINK Born Pink Pop-Up experience encapsulates the essence of K-pop culture, uniting music, art, and fandom under one roof. Don’t miss your chance to explore this limited experience.
To learn more about BLACKPINK’s Born Pink pop-up experiences, including opening hours and additional details, please visit www.blackpinkmusic.com/amexpopup.
