On Tuesday evening Belvedere Vodka celebrated their latest expression, Ginger Zest at NoMo SoHo, NYC.
The tangy ginger infused flavor is complemented by notes of summer lemon and grapefruit adding a distinct flavor to the luxury vodka’s award-winning portfolio. The host of the evening was wellness expert Candice Kumai who embraced her Polish roots by partnering with Belvedere to create health-conscious recipes complimenting the new Ginger Zest flavor. The signature cocktails for the evening included ginger zest spritz, luxury pineapple, blackberry collins and Horse’s Neck which were paired with unique bites celebrating the refreshing ginger flavor. Guests made rounds at a photo booth set with ginger, lemon, and grapefruit fashioned after the ingredients used in the new Vodka. Attendees included actress Kate Mara, model Nina Agdal, Empire’s Jussie Smollett among others.
“In developing a new maceration, we wanted to capitalize on cocktail trends and flavors that offered range and versatility. In Polish history, there are roots in warming vodka with spices. Blending an exotic spice, like ginger, with the approachable flavors of grapefruit and lemon makes for a refreshing, beautifully-balanced drinking experience.” – Matt Pomeroy, Global director of education at Belvedere
Photo by Astrid Stawiarz/Getty Images for Belvedere Vodka