(BELVEDERE) RED Partnership Launch – Painting Class and Cocktail Reception with South African Artist Esther Mahlangu – Wed 9/14 at the Ace Gallery in Los Angeles
Belvedere goes global! We had the pleasure to participate at the exclusive VIP launch of a new partnership: Belvedere collaborating with South African artist Esther Mahlangu to design the bottle artwork in the colorful style of her Ndebele tribal art.
This one of a kind cocktail reception was divided into two events. At first an Art Experience with the artist herself for the first part, where all the guests had their own canvas and painted at the guidance of Esther leaving their mark (literally!) at the event and providing an original takeaway from this experience. Guests were also invited to explore ACE Gallery and see their modern artwork.
The second part was a celebration of the artist, who also counts with the support of famous musician John Legend, as the guests mingled and danced in honor of this unique collaboration.
This initiative is part of a campaign with (RED) – (BELVEDERE)RED . Belvedere has been a proud (RED) partner for over five years, donating 50 percent of profits from (BELVEDERE)RED limited edition bottles to the Global Fund to fight and eliminate HIV/AIDS.
For 2016, musician John Legend joined the fight as the ambassador for (BELVEDERE)RED, and developed the campaign’s core values: security, change, support, and unity. These four symbols seen in the artwork on the bottle signifying security, unity, change, support – embody the four central values the campaign commits to bringing to the fight against HIV/AIDS.
Esther was surrounded by proud supporters and was in Los Angeles for a short time, but expressed she enjoyed her experience and is very proud of this new partnership promoting her South African roots!
(BELVEDERE)RED Spritz
1.5 oz / 45ml Belvedere Vodka
1 oz /30ml Bitter aperitif
2 orange wedges
A sprig of rosemary
Spritz glass, filled with ice, topped with
equal parts of sparkling water and tonic
water.
(BELVEDERE)RED Martini
2 oz / 60 ml Belvedere Vodka
1/3 oz / 10ml sweet vermouth
1/6 oz / 5 ml maraschino liqueur
2 dashes of Peychaud’s bitters
Stir with ice until very cold and garnish with
an orange zest
-Julia Melim (@mylifewithjules)
