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Bang & Olufsen Introduces Immersive Pop-Up in New York City

by Wahnita December 17, 2018
by Wahnita December 17, 2018 0 comments
4.3K

Internationally known for their high-end, audio luxury, lifestyle brand since 1925, Bang & Olufsen remains at the forefront of sound innovation worldwide!

Recognized for their combination of phonic mastery and luxury architecture, The Music Box experience is a “Beautiful Sound” immersion, pop up shop designed to enchant holiday shoppers in Soho, New York City. This customer-centric experience puts the consumer in the center of design to experience the 3D expression of the brand in a social media friendly environment.

This auditory promised land features four curated experiences to aid in the unmatched absorption of high-end sound! Enter the Bronze Room and find yourself in a field of limited edition portable speakers. Choose between touch controls, customizable, popular streaming/app technologies, and multi-room systems. In the midst of the field of sound stands a marvelous snake pendulum for your eyes and ears. Catch some live music and jazz-mas carols in the vintage Blue Room! Emphasizing the root of Jazz, the Blue Room exhibits its Late Night Blue and Piano Black limited edition Bluetooth speakers.

Discover how Bang & Olufsen can turn your house into a home theater and join us in the Living Room. The BEOSOUND SHAPE has secret sound capabilities as it portrays itself as geometric wall decor, but this undercover speaker packs a noise dampening, acoustic improving punch. No living room is complete without a television, and the BEOVISION ECLIPSE is the world’s most powerful TV sound system. There is no need to add speakers to this television for it is a fully-fledged sound system that can also send audio to other rooms. Last but not least, the Edge Room will satisfy all selfie necessities. Covered in pink this room’s centerpiece is the one and only award-winning BEOSOUND EDGE. Designed to blow your mind, BEOSOUND EDGE has a motion activated, and rolling volume control system. Mount it or let it stand on its own, whatever you do we challenge you to keep your hands off this eye-catching “unbroken circle of audio clarity”.

Come play, and see how you connect to the Music Box, as Bang & Olufsen pushes boundaries of design and quality, for the engagement, and interactive pleasure of you! Be a part of history by visiting their first immersive retail experience, located at 121 Spring St, events and live shows will continue running till the end of the season.

Bang & Olufsen
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