Last Thursday, April 25, Live Nation in Beverly Hills played host to an electrifying showcase presented by Mastercard and OnesToWatch, marking the launch of their Artist Accelerator program. The event featured performances by rising hip-hop star Asha Imuno and Audrey Nuna, a revered alumnus of OnesToWatch.
As we reminisced over the NBA playoffs, we embraced the excitement and waved goodbye to the Sunday Scaries with the launch of BSB Whiskey, a collaboration between WES Brands and Jamie Foxx. BSB, with its tantalizing blend of cinnamon spice and brown sugar sweetness, came packaged in a striking matte black bottle, proudly sporting a glowing “BSB” chenille letter patch.
LAGOS, NIGERIA – April 12, 2024 – Chocolate City Recording artist and producer, Young Jonn has released his debut album “Jiggy Forever,” available for streaming everywhere.
Raised in the vibrant cultural tapestry of West London, Olympia Vitalis emerges as a captivating figure in the soul music scene, fearlessly claiming her rightful space. With a background rooted in gospel choir, Olympia’s journey into the realm of soul music has been defined by seven years of immersive experience, where she has finely crafted her distinctive improvisational style.
Sony Electronics hosted a private unplugged listening session in collaboration with an emerging artist from it’s For The Music platform. The event, hosted at Grandmaster Recorders in Los Angeles, featured professional choreographer and recording artist Brian Puspos who performed songs off his new album, Cherry Mansion. Guests had the opportunity to interact with the latest products from Sony, including demos of their flagship products.
Los Angeles Room & Board (LARB) hosted an unforgettable evening of celebration and empowerment with “The New Stereotype: STORIES,” an event that shone a spotlight on the diverse layers of Black life in America. Held in honor of Black History Month, this event brought together luminaries from the worlds of fashion, photography, film, and DEI (Diversity, Equity, and Inclusion) thought leadership for an immersive experience that left a lasting impact on attendees and the broader Black community.
The evening began with a warm welcome from the Los Angeles Room & Board team, setting the stage for an inspiring night ahead. Guests were treated to a captivating art exhibition featuring key pieces from “The New Stereotype: STORIES,” a groundbreaking project that celebrates the true essence of Black men and women through stunning fashion editorials captured in iconic cities like New York City, Chicago, and Los Angeles. The exhibit provided a visual feast, showcasing the beauty, resilience, and diversity of Black life in America.
The heart of the event lay in the dynamic panel discussions led by esteemed thought leaders and trailblazers who have dedicated themselves to amplifying Black voices and narratives. Dr. Shaun Harper, Founder and Executive Director of USC’s Race and Equity Center, and Darnell Moore, Vice President of Inclusion Strategy at Netflix, delivered powerful insights into contemporary Black narratives and the importance of storytelling as a tool for social change. Their thought-provoking discourse inspired reflection and action, sparking meaningful conversations that resonated long after the event ended.
Moderated by EMMY Award-Winning Writer, Director, and Producer James Bland, the panel also featured industry luminaries such as Trell Thomas, founder and CEO of the Black Excellence Brunch, and Gabrielle McBay, an award-winning culinary designer and creative director. Together, they explored the intersection of art, culture, and activism, highlighting the transformative power of storytelling in shaping perceptions and challenging stereotypes.
Throughout the evening, guests had the opportunity to connect, network, and forge new relationships with like-minded individuals who share a passion for social justice and equality. As drinks flowed and light bites were savored, the atmosphere buzzed with excitement and camaraderie, fostering a sense of community and solidarity among attendees.
Ultimately, “The New Stereotype: STORIES” left an indelible mark on the Black community, serving as a platform for empowerment, inspiration, and advocacy. By amplifying diverse voices, celebrating Black excellence, and championing authentic storytelling, this event paved the way for positive change and a brighter future for generations to come. Los Angeles Room & Board’s commitment to promoting diversity, equity, and inclusion through transformative events like this underscores their dedication to creating a more just and equitable society for all.
The City of Angels, lived up to its name in more ways than one Sunday night. As the 2024 Grammy hangover set in, Top Dawg Entertainment (TDE) threw a star-studded bash to celebrate the triumphant reign of songstress SZA. This invite-only after-party, meticulously crafted by The Pāvé Group, wasn’t just another industry gathering; it was a testament to TDE’s two-decade legacy and a night etched in music history.
Gran Coramino hosted the highly curated tequila lounge and Caviar Kaspia’s new LA location hosed the chic Caviar Lounge for the night’s elite guests.
SZA, the undisputed queen of the evening, was fresh off her four Grammy wins, leading the pack with nine nominations for her critically acclaimed album, “SOS.” Her success propelled TDE to even greater heights, solidifying their position as a West Coast powerhouse with ten non-consecutive #1 albums on the Billboard 200 chart.
But the night wasn’t just about SZA. It was a celebration of TDE’s visionary leaders, Anthony “Top Dawg” Tiffith and Terrence “Punch” Henderson, who have nurtured a diverse roster of talent. And talent was certainly not in short supply. The party buzzed with the presence of industry luminaries like SiR (another TDE artist with two Grammy nominations), Bia, Andra Day, Keke Palmer, Chris Brown, and even AJ McLean of the Backstreet Boys.
The Pāvé Group, known for orchestrating unforgettable experiences, didn’t disappoint. The venue transformed into a living tribute to SZA’s career, with special nods to her multi-platinum album “SOS.” Guests were treated to a surprise DJ set by Uncle Waffle from South Africa, electrifying performances, and a palpable energy that transcended the rain outside that fell throughout the evening. The rain, rather than dampening spirits, became a symbolic reminder that even under grey skies, TDE’s star power could shine through.
This wasn’t just your average after-party; it was a victory lap for TDE, a love letter to SZA’s artistry, and a night that solidified the label’s position as a true force in the music industry. As the final beats faded and the last glitter settled, one thing was clear: TDE and SZA are just getting started, and the music world is eagerly waiting to see what brilliance they unleash next.
In the past, an emerging artist showcase, hosted by comedian Matt Friend, featured performances by Sephora Sounds Artists Aint Afraid, Mastercard’s Artist Accelerator Artist Cocoa Sarai, and rising stars BETWEEN FRIENDS, Teezo Touchdown, and Tiana Major9. Teezo Touchdown took the stage, delivering electrifying renditions of his biggest hits, captivating the audience with his unique style and undeniable talent.
Teezo Touchdown performed several of his biggest hits from his critically acclaimed debut album How Do You Sleep At Night?. Songs like “Mood Swings” had the crowd singing along while “Sweet” had everyone waving their hands from side to side. But things got more grounded when he performed “Impossible”, an anthem to achieving anything you want in life no matter what the haters say. After witnessing my very first Teezo performance, its safe to say he’s on track to becoming a superstar.
Tiana Major9 graced the stage before Teezo Touchdown and provided fans with an amazing performance of “Same Space?” and her hit single from the Queen & Slim film “Collide”.
As celebrities filled the venue, the energy soared, underscoring the significance of events like this in the lead-up to the GRAMMYs. The showcase provided a platform for emerging artists to shine while highlighting the importance of recognizing and supporting new talent in the music industry.
Additionally, PEOPLE amplified the showcase, while Sephora offered make-up and touch-up stations, enhancing the overall experience for attendees. The collaboration between various entities emphasized the collective effort to celebrate creativity and innovation within the music community.
On Friday, February 2, UnitedMasters brought back their annual GRAMMY concert, A Celebration of Independence, for the second consecutive year. The event served as an ode to the power of independence and the trailblazers shaping the industry’s landscape. Headliners, including Davido, Uncle Waffles, Tokischa, and NLE Choppa graced the stage, delivering electrifying performances that showcased their talent and celebrated artistic freedom.
Davido took the spotlight, captivating the audience with renditions of his biggest hits, igniting the crowd with his infectious energy and undeniable charisma. As celebrities filled the venue, the atmosphere buzzed with excitement and anticipation, underscoring the significance of the GRAMMYs and the impact of events like A Celebration of Independence.
UnitedMasters, through initiatives like this concert, continues to champion independent artists, providing them with the platform and resources needed to thrive in the ever-evolving music industry. Their dedication to empowering creators and fostering innovation underscores the importance of supporting independent talent and recognizing their contributions to the cultural landscape. For more information on UnitedMasters and their mission, visit https://unitedmasters.com/.
GRAMMY U® hosted a Masterclass featuring six-time GRAMMY® nominee Halle Bailey, presented by Mastercard. In an insightful conversation moderated by GRAMMY-winning artist Muni Long, attendees learned to follow their creative intuition and translate passion across diverse music industry sectors. Drawing inspiration from Halle’s multifaceted music career, the program explored the versatility of her artistry, from starring in blockbuster movies to earning her first solo GRAMMY nomination.
Muni Long started off the conversation by setting the intention for it affirming the word of the day to be alignment. She asked Halle, what it feels like to branch away from her sister’s everyday connection to which Halle answered “it really was a gradual transition to become okay with. Like I said earlier I’m the little sister, I’m the baby, I cling to her and I have all my life. She’s been like my safety blanket. So I think what started the slow transition was really Mermaid was the first project that I had gotten and been like oh my gosh I’m going to have to do this alone and I am scared.”
In terms of her love life, Halle spoke about motherhood “I’m obsessed with my baby. It’s insane. You always hear people say like oh yeah when you have a child its like the greatest thing. Its cliche, you hear that saying and you’re like okay cool. But no, it’s like what in the world just happened. And you see literally your heart is in your hands and this beautiful being. So I just feel like I have such greater purpose and so much more to do for him. And so much more that I want him to be able to experience. So it gives me a new motivation and drive and passion. For myself, for my family, for my life, everything.”
The event was live streamed in Los Angeles with a studio audience of GRAMMY U members. Livestreams appeared on the GRAMMY Awards’ YouTube and Twitch channels at 1 p.m. PT.
The event kicked off with a welcome mixer featuring sounds by GRAMMY U member DJ KAHLO, photo ops, and networking opportunities, creating an immersive experience for attendees to connect, learn, and celebrate.