The Kansas City Chiefs won their third Super Bowl title in five years.
Last night in New York City, Coca-Cola debuted their phenomenal Foodmark experience campaign with the preview of the sold-out Manhattan event, which embraces the iconic Marilyn Monroe captured in one very fun and fabulous historical scene. Launching across the world, Foodmarks are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
“Foodmarks wield the extraordinary power to transcend borders and tell stories of shared experiences and cultural significance. They are a testament to the universal language of mealtime,” said Elif Kaypak, Global Brand Marketing Lead at The Coca-Cola Company. “As we unveil the five global iconic Foodmarks and hundreds more in neighborhoods around the world, we celebrate the moments that have shaped culture and connected us through the shared magic of Coca-Cola.”
For decades, Coca-Cola has been a part of iconic food and culture moments – from films to music hits and more. The unveiling of Foodmarks celebrates newly-created global “food landmarks” inspired by culture, created with the real magic of Coca-Cola. The brand will have five immersive experiences globally, which includes the famous time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City street cart.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
More than 400 Foodmarks are highlighted at launch in cities and neighborhoods around the world, with more being added over the coming weeks, brought to life through a unique partnership with Time Out.
New York City, USA – February 16-17
- The first iconic Foodmark experience will debut in New York City, inspired by the famous photograph of Marilyn Monroe stopping traffic while enjoying a hot dog and an ice-cold Coca-Cola. This immersive three-day experience will create a perfect mashup of 1957 and 2024, incorporating theater, dance, technology, and style, featuring shops, breakout flash-shows, and a virtual Marilyn brought to life through AI – allinspired by 1957 Coca-Cola. Free tickets for the event have already “sold out”, however, a limited number of entries will be available at the experience on a first-come, first serve basis.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
Rio de Janeiro, Brazil – March 1
- In the 80s, Brazilian rock legend Cazuza frequented the bohemian neighborhood of Leblon, enjoying many a late-night meal after a show with an ice-cold Coca-Cola. For The Cazuza Foodmark, Coca-Cola is opening “Pizzaria Cazuza” an 80s themed rock restaurant and music venue serving Cazuza’s favorite pizza and Coca-Cola.
Hong Kong, China – March 8-10
- When “The God of Cookery” came out in the 90s, it became an instant hit in Hong Kong cinema, telling the story of a renowned chef who loses his title and sets out to reclaim it, filled with scenes featuring meals and Coca-Cola. At The God of Cookery Foodmark, Coca-Cola is bringing Hong Kong’s cinematic flavors to life by recreating the renowned ‘Beef Ball Shop’ as an immersive pop-up store.
New Delhi, India – March 8
- Raj Kapoor was the biggest star in Bollywood, and he would often share meals and Coca-Cola with his co-stars and crew on-set during the 1950s. At The Raj Kapoor Foodmark, Coca-Cola is recreating Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood in the 1950s, through an immersive film set that combines the magic of 1950s Bollywood with tech forward interactive moments using AR and A.I. The event will be curated and hosted by Janhvi Kapoor, and Raj’s Grandson will curate the menu with his grandfather’s favorite dishes that live on through Junglee Kitchen.
Bangkok, Thailand – April
- Bangkok street food stalls have been the location of legendary meals and Coca-Cola moments forever. These are all being transformed into Foodmarks, all announced through a magic audiovisual experience that celebrates Bangkok’s most epic night out, featuring Thai culture and culinary talent.
Fans can explore and find Foodmarks across the world through a custom interactive map at cocacolafoodmarks.timeout.com as part of a bespoke global campaign created by Time Out.
Photos Courtesy The Coca-Cola Company
On the eve of Valentine’s Day a whole lot of love was on a radiating display in New York City.
Michelob ULTRA transformed Topgolf into an unforgettable experience for the second year in a row for Super Bowl weekend. This year the Michelob ULTRA Country Club powered by TCL, the official TV partner of the NFL, hosted a full of entertainment, sports and culture on Feb. 10 . The night saw the likes of Shaq, Martha Stewart, Dan Marino and Olivia Culpo with a performance by T-Pain.
Building off of the success from last year, Michelob ULTRA and Topgolf are rewrote the rules for a party experience by providing fans with a unique blend of sports and culture in a way that only Michelob ULTRA can.
LAS VEGAS, NEVADA – FEBRUARY 11: Displays and signage are seen during the Michelob ULTRA Country Club at Topgolf Las Vegas on February 11, 2024 in Las Vegas, Nevada. (Photo by Anna Webber/Getty Images for Michelob Ultra)
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates.
It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
This was the perfect way to play!
Talk about an amazing Big Game weekend!
At Super Bowl this year The h.wood Group and Uncommon Entertainment took over the Las Vegas Strip with a custom built 45,000 sq ft megastructure that brought incredible thrills to the Big Game weekend was presented by Taco Bell
David Guetta
Friday was headlined by David Guetta and Future with a surprise performance by Travis Scott. Guetta wrapped up the night with the nostalgic hit “I Got a Feeling” as The Black Eyed Peas frontman Will.i.am danced along beside the booth.
Celebs on hand for the great night included: Machine Gun Kelly, Megan Fox, Alix Earle, Braxton Barrios, Tyga, Shaina Shaik, Odell Beckham Jr., David Dobrik, Brittany Mahomes, Jackson Mahomes, Sam Hartman, Johnny Manziel, Joe Burrow, The Chainsmokers, LP Giobbi, Zack Bia, Devonte Adams, Morgan Riddle, Zay Flowers, Robert Griffin III, Alex Bregman, Trey McBride, Karrueche Tran, Justin Jefferson, Joe Jenkins, Kat Stickler, Suede Brooks, Kayla Simmons, Jeff Ross, TJ Ward, Sophie Flay, Sebastian Topete, Ronnie Singh, Carter Gregory, Adin Ross, Cameron Jordan, Raissa Gerona, Brian Toll, John Terzian and more.
Future
On Saturday, Amika Akaya opened for DJ Zack Bia, who brought out Rich the Kid for a surprise performance. The evening featured headliners Kaytranada and Jack Harlow, who closed the night with his Grammy-nominated hit “What’s Poppin,” Billboard chart topper, “Lovin’ On Me,” and more.
The second night was just as big an starry with the likes of Diplo, Victoria Monet, Vic Mensa, Lamar Odom, Leon Bridges, Taylor Lautner, Charli D’Amelio, Isaac Rochelle, Allison Kucharczyk, Zay Flowers, Dreezy, Damson Idris, India Love, Jeff Ross, Jackson Mahomes, Davante Adams, Russell Westbrook, Nina Westbrook, Armani White, Siobahn Bell, Tana Mongeau, Jasmine Daniels, DJ Tay James, Westside Gunn, Kevin Miles (Jake from State Farm), Alexander Mattison, Ming Lee Simmons, Nick Barrotta, Druski, Sidequest, Raissa Gerona, Craig Billings, Brian Toll, John Terzian and more.
Guests on both nights go to enjoy great tastes from Taco Bell. Taco Bell is going big in 2024 with more bold and intentionally Mexican-inspired flavors. Making their way out of the Test Kitchen available for fans for a limited time in participating locations are food innovations including the Cheesy Chicken Crispanada, Crispy Chicken Nuggets, Cheesy Street Chalupas, MTN DEW BAJA BLAST™ Gelato, Cheesy Enchilada Dipping Taco and Dulce de Leche Cinnabon Delights.
Here is to an amazing weekend.
Photos courtesy The h.wood Group
Smirnoff this weekend at Super Bowl hosted the first-ever Smirnoff SMASH Pickle Bowl. The thrilling and colorful celebrity pickleball tournament was truly a sight to see during the spectacular weekend of sports, sips and joy.
LAS VEGAS, NEVADA – FEBRUARY 10: Smirnoff beverages on display during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
Hosted by media personality Speedy Mormon, the awesome day featured appearances by Saweetie, Lance Bass, Scheana Shay, Brock Davies, Vernon Davis, Kay Adams and special local guests.
LAS VEGAS, NEVADA – FEBRUARY 10: (EDITOR’S NOTE: Image has been retouched.) (L-R) Kay Adams, Vernon Davis, Lance Bass, Speedy Morman, Saweetie, Brock Davies and Scheana Shay pose for a photo during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
RedTail located at Resorts World was the scene were head-to-head battles like no other took place. The day also was fun for guests who celebrated with Smirnoff’s newest RTD Smirnoff SMASH Vodka Soda.
Repping Team Pineapple Orange, Scheana Shay served up a smash hit on the pickleball court for the Smirnoff SMASH Pickle Bowl Team Raspberry Peach was Vernon Davis and Kay Adams who took the court for the Smirnoff SMASH Pickle Bowl. Saweetie and Lance Bass smashed the competition making up the dynamic duo of Team Watermelon Lime.
Smirnoff’s NEW SMASH Vodka Soda is an RTD gluten-free option with just 100-calories and is now available in stores nationwide. Available in four flavors (Watermelon Lime, Raspberry Peach, Strawberry Dragonfruit, and Pineapple Orange), NEW Smirnoff SMASH Vodka Soda is set to smash the competition
Super Bowl weekend got lit in a fantastic way over the weekend at Gronk Beach.
Hundreds of guests gathered at the famous Encore Beach Club inside Wynn Las Vegas for a freaking amazing sunny Saturday with a surprise performance by Flo Rida.
Drinking and dancing the day away, attendees were treated to wonderful fun with the likes of Keegan-Michael Key, Joey Fatone, Dustin Lynch, Sincere Sanders, Dale Moss, Anthony Hill, Jemele Hill, Brian Bumgarner, Michael Irvin, Tech N9ne, Hannah Goodwyn and Dylan Barbour, Will Levis, Britt Barker, Jena Sims, Ashley Brewer and many others.
Medium Rare produces Shaq’s Fun House in partnership with Authentic Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral sold-out events in history, including Gronk Beach, Guy Fieri’s Flavortown Tailgate, and The Shaq Bowl. Follow along on social at @ShaqsFunHouse on IG and X.
Photos courtesy: Medium Rare
Super Bowl Las Vegas style is truly iconic and full of moments that shine a bright light on icons.
On Feb. 9, Hall of Fame and Emmy Award-winning broadcaster Jim Gray teamed up with seven-time Super Bowl champion Tom Brady to officially launch the first-ever Hall of Excellence, a one-of-a-kind sports and rare memorabilia museum, to Fontainebleau Las Vegas. The museum, which opens at the resort later this year, had a a special preview ceremony attended by Mr. Gray, Mr. Brady, Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer, Fontainebleau Chief Brand and Design Officer Peter Arnell, and numerous local dignitaries and sports enthusiasts.
“We have a Smithsonian of artifacts,” says Mr. Brady, who will be showcasing his seven Super Bowl rings at the Hall of Excellence. “These exhibits are about more than just championships and jewelry, they’re about the stories of the people who helped others win.
Upon opening, the Hall of Excellence will showcase a curated collection of memorabilia from Jim and Frann Gray, Tom Brady and The Tom Brady Family Collection; as well as exclusive and rare items from all-time sports legends including Muhammad Ali, Vince Lombardi, Jim Brown, Babe Ruth and Hank Aaron.
The Hall of Excellence collection will further contribute to the elevation of Las Vegas as a global sports capital, with a growing portfolio of championship teams and celebrated sporting events. Authentic memorabilia from historic moments of remarkable achievements that echo through generations will be prominently featured, offering visitors a unique opportunity to celebrate the greatest champions in sports and their greatest achievements.
“Las Vegas has become one of the world’s most popular sport destinations, and now fans will have a place to immerse themselves in their most beloved and treasured iconic moments, featuring classic items of their favorite teams and players,” adds Mr. Gray. “Frann and I are so proud to have created Hall of Excellence with Tom and Jeff, and we are excited for the fans to be able to enjoy this amazing collection.”
The Hall of Excellence museum boasts an architectural and exhibition design masterfully crafted by designer Peter Arnell, who began working on the museum early in the collaboration alongside Mr. Gray.
“What’s truly incredible is that we’re putting a museum inside a hotel and setting a new precedent in Las Vegas,” says Mr. Arnell. “It’s all authentic, just like this hotel, and we’re not just putting these artifacts on display but also providing the feeling behind them, creating a connection that will make this an extraordinary, and engaging, attraction.”
More information about Fontainebleau Las Vegas, its rooms and suites, dining, and entertainment offerings can be found at fontainebleaulasvegas.com.