In a groundbreaking fusion of fashion, music, technology, and culture, Amazon Music recently took the spotlight by hosting an extraordinary runway show.
This captivating event featured an array of apparel designed by talented Latin creatives, with the fashion direction helmed by Keyla Marquez, the Fashion Director at Large of the Los Angeles Times. The Amazon Music runway show was a dazzling spectacle that left the audience in awe. But what made this show even more spectacular was the thrilling performance by none other than Ryan Castro, the torchbearer of the new generation of Reggaeton, who graced the stage. To the surprise and delight of fans, he was joined by the renowned rapper Rich the Kid, taking the event to another level of excitement. This electric atmosphere didn’t end with the runway, as the lively after-party featured a captivating performance by the emerging artist Bb Trickz.
Ryan Castro and Rich the Kid take the stage at The Future is Ours runway show
Photo credit: Photo Credits: Angel Montalvo/Steven Blanco
The global fan base had the unique opportunity to be part of this exhilarating experience, thanks to a pre-show hosted by TV personality and actress Julissa Bermudez. “Of course it’s great to be able to blend your culture and Spanglish and all the other little things that are kind of nuances that the culture can really embrace and understand and people watching that may not be familiar with those nuances, they learn something at the same time,” said “The Future is Ours” event host Bermudez. The pre-show was broadcast on the AmazonMusicEnVivo Channel on Twitch and the Amazon Music app. But the excitement didn’t stop there, as the event was also live streamed to a global audience and broadcasted in the iconic Times Square, ensuring that it reached an even wider audience.
Host Julissa Bermudez flicks it up at Amazon Music’s The Future is Ours event
Photo credit: Photo Credits: Angel Montalvo/Steven Blanco
This extraordinary event marked the culmination of Amazon Music’s ambitious “The Future is Ours” campaign. Launched just last month, this campaign made waves by featuring an Amazon Music Original track titled “Rich Rappers,” performed by Ryan Castro and featuring rapper Rich the Kid. The campaign also showcased a brand video featuring the Colombian artist alongside the Argentinian multiple Latin GRAMMY-nominated singer, songwriter, and rapper Nicki Nicole. Beyond the music and fashion, “The Future Is Ours” campaign tapped into viral fashion and beauty trends by introducing a “Get Ready with Me” (GRWM) playlist, which incorporated multiple genres of Latin music. Additionally, the campaign curated an “Activao” playlist to capture the artistic spirit of Generation Z.
Amazon Music’s immersive runway show served as a testament to the platform’s commitment to pushing boundaries and redefining the intersection of music, fashion, technology, and culture. It brought together a diverse range of talents, leaving a lasting impression and creating a unique space for artistic expression that is sure to inspire future endeavors in this dynamic landscape.
