Summer arrived a little early in Los Angeles last Wednesday as Pallini Limoncello and Bene Mixers welcomed media, influencers, and hospitality guests to IO Rooftop at the Godfrey Hotel Hollywood for the official U.S. launch of Bene Mixers and the kickoff of Pallini Limoncello Spritz season.
Set against panoramic rooftop views and a golden California sunset, the Summer Kick-Off Aperitivo Hour brought a taste of Italy to Hollywood. Guests spent the evening enjoying spritzes, light bites, music, and an atmosphere inspired by the Italian aperitivo tradition, a social ritual centered around gathering with friends over drinks and conversation before dinner. The event celebrated the arrival of Bene Mixers to the U.S. market while also highlighting Pallini Limoncello’s growing presence within the rapidly expanding spritz category. Founded in Italy in 1875, Pallini has spent more than 150 years crafting limoncello using prized lemons sourced from the Amalfi Coast. The family-owned brand remains one of the world’s leading limoncello producers and has recently focused on introducing a brighter, citrus-forward alternative to traditional spritz cocktails.
IO Rooftop at The Godfrey Hotel in Hollywood
Photo Credit: Max Aria Photography & Viceroy Photography
Throughout the evening, guests sampled Pallini Spritz cocktails featuring the brand’s signature limoncello alongside Prosecco and soda, creating a refreshing and approachable take on one of Italy’s most beloved aperitivo beverages. The cocktail has become a centerpiece of Pallini’s “Taste of Amalfi” campaign, which aims to bring the flavors and culture of Italy’s Amalfi Coast to consumers both in bars and at home. One of the evening’s most memorable touches came from the lemons themselves. Guests were gifted authentic lemons imported directly from Italy, providing a tangible connection to the same citrus heritage that defines Pallini’s products. Attendees also received curated gift bags to take home, extending the celebration beyond the rooftop and offering a reminder of the brand’s Italian roots.
Photo Credit: Max Aria Photography & Viceroy Photography
The rooftop setting proved to be an ideal backdrop for the occasion. As guests mingled beneath the warm evening sky, servers circulated trays of light bites while attendees enjoyed conversations over cocktails and views of the Hollywood skyline. The atmosphere felt less like a traditional product launch and more like a summer gathering among friends, which is precisely the spirit both brands hoped to capture. The event also served as an introduction to Bene Mixers, whose arrival in the U.S. market complements the growing consumer interest in elevated cocktail experiences. Paired with Pallini Limoncello and Riondo Prosecco, the mixers showcased how simple ingredients can create a polished and refreshing spritz perfect for summer entertaining. As spritz culture continues to grow in popularity across the United States, Pallini is positioning itself at the forefront of the movement by emphasizing authentic Italian ingredients, approachable cocktails, and shared experiences. Last week’s celebration at IO Rooftop embodied all three. For one evening, Hollywood traded palm trees for Amalfi Coast vibes, proving that sometimes all it takes is a great spritz, good company, and a few lemons from Italy to bring a little taste of summer to Los Angeles.
IO Rooftop at The Godfrey Hotel in Hollywood Photo Credit: Max Aria Photography & Viceroy Photography
