The ultimate camper-style nostalgia event to try the newest flavors of Fatboy’s Spring/Summer collection.
FatBoy is leaning all the way into summer, and doing it with a nostalgic twist that feels equal parts playful and indulgent!
Cookie butter drizzle at Camp FatBoy Ice cream station | Photo by The Knockturnal
At their recent seasonal preview event, Camp FatBoy brought its Spring/Summer lineup to life through a camp-inspired experience that went far beyond a standard product launch. Think board games, postcard-making stations, and even a live campfire singer setting the tone with familiar, feel-good tunes. The standout moment of the night? An interactive ice cream sandwich–making station that quickly became the center of attention. Guests mixed and matched cookie wafers, thick-cut squares of ice cream, and a range of toppings to build their own creations. A hands-on preview of the texture-forward, customizable indulgence the brand is doubling down on this season.
Completed ice cream sandwich CampFat Ice Cream station | Photo by The Knockturnal
That philosophy carries straight into FatBoy’s newest product lineup. Known as America’s “#1 ice cream sandwich”, the brand is introducing three new offerings: S’mores Ice Cream Sandwich Pop, Waffle Cone Ice Cream Sandwich Pop, and Chocolate Ice Cream Sandwich, all made with 100% real ice cream.
Following strong consumer demand for these decadent treats, FatBoy continues to build its legacy of creating indulgent flavors and a household staple.
