It was an iconic Art Basel Miami for Gallery Media Group this week, partnering with PATRÓN and Maybelline for two of the hottest parties in town, giving beloved brands and creators the chance to collaborate IRL and build storytelling at scale.
Melissa Gorga Attends Gallery Art House x Maybelline’s After Dark Party. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
On Thursday night, Gallery Media Group partnered with Maybelline for the ‘Teddy After Dark Party’ to celebrate the makeup line’s new Teddy Tint product. The party featured a host of influencers and talent, including The Real Housewives of New Jersey’s Melissa Gorga.
Batsheva Haart Attends Gallery Art House x Maybelline’s After Dark Party. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
VIP guests were invited to check out the new Teddy Tints and pose with… what else – a huge pink teddy bear! Other photo activations that content creators rushed to included a cool lip sofa to snap the perfect selfie and make-it-your-own Gatorade thermos with a choice of bling’d out charms guests could add for the perfect tool to help stay hydrated this busy week!
Veronika Rajek Attends Gallery Art House x Maybelline’s After Dark Party. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
Throughout the night, attendees enjoyed drinks from PATRÓN as they grooved to live beats from the DJ.
Brittany Wisniewski and Leo Braudy Attend Gallery Art House x PATRÓN ‘Shark Attack Sounds’ Event with Ben Watts. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
On Friday, Gallery Media Group partnered with PATRÓN to bring the ‘Shark Attack Sounds’ event to Miami for the first time. Hosted by legendary photographer Ben Watts with sounds from Dombresky, the hot ticket party featured a host of VIP influencers and talent including Miami Dolphins player Braxton Berrios, Bachelor Nation’s Jason Tartick, Dale Moss, and Peter Webber, along with Love is Blind’s Brittany Wisniewski and Leo Brady, and more.
Jason Tartick and Braxton Berrios Attend Gallery Art House x PATRÓN ‘Shark Attack Sounds’ Event with Ben Watts. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
Additional attending guests included Johnny Bananas, Jaelan Phillips, Emily and Case Kenny, and more.
DJ Dombresky Attends Gallery Art House x PATRÓN ‘Shark Attack Sounds’ Event with Ben Watts. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
The party featured a curated experience with Watts’ vibrant photography (with prints available for purchase). PATRÓN also had an on-site customization station that provided guests the ability to etch an iconic Miami palm tree into exclusive PATRÓN bottles.
Jaelan Phillips and Braxton Berrios Attend Gallery Art House x PATRÓN ‘Shark Attack Sounds’ Event with Ben Watts. Photo Credit: Melody Timothee / Shutterstock for Gallery Media Group
ABOUT GALLERY MEDIA GROUP
Gallery Media Group is a modern-day media company. The company’s overall mission is to ‘Make Positivity Louder.’ GMG focuses efforts where consumer attention currently lies and continues to shift. Gallery Media Group includes women’s lifestyle brand PureWow (W25-45), youth male culture brand, @ballplayers (M18-34), and a collection of 75+ social-first consumer brands, such as @cocktails, @moms and @recipes, on Instagram and TikTok that reach over 200M consumers. In addition to premium advertising solutions and consumer-facing events, the company has a robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients. The company was founded in 2010 by CEO Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
