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On The Scene: Mrs. Meyer’s Clean Day Gives New Launch Sneak Peek at Speakeasy Event

by Sydney Hargrove March 26, 2024
by Sydney Hargrove March 26, 2024 0 comments
1.6K

Spring is finally here, and with the joys of warmer weather, sunny days, and summer just around the corner, it’s about time to dig some of our old favorites out of the back of our closets.

Since it may have been quite some time since bright hues and sundresses have seen the light of day, it might also be time for our beloved pieces to see some tender loving care, and as always, Mrs Meyer’s Clean Day is here to these blissful changes with fresh scents. For the first time ever, the brand is releasing a summer collection, and it’s come right on time! This will mark the first debut to the brand’s seasonal collection in roughly seven years, completing the portfolio of seasonal lines. 

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Mrs. Meyer’s first-ever Summer Seasonal line becomes available in April. The summer scents (Dandelion, Fresh Cut Grass and Tomato Vine) will be available in hand soap, dish soap and multi-surface everyday cleaner. Products can be found in store and online through retailers like Amazon, Target, Home Depot and the Mrs. Meyer’s website, here! Each scent in the collection tells a unique story, evoking memories of sunny days and blooming gardens. From the soothing aroma of lavender to the crisp freshness of rainwater.

On Tuesday, in a whirlwind of floral fragrances and innovative laundry solutions, Mrs. Meyer’s Clean Day hosted a spectacular evening to celebrate these exciting launches. The brand created a stunning Speakeasy to unveil exciting new products and a vibrant summer collection. Guests hunted through Manhattan’s Chelsea Market to locate a never-before-seen laundromat, where they then traveled through an inconspicuous wall of washing machines in order to reach the main event: a stunning room reminiscent of a beautiful spring day. The event was covered in beautiful flowers and featured a floor that looked like grass, the perfect environment to sample the delightful aromas of the new collection. 

Guests were treated to nostalgic summer activities like marshmallow roasting and s’more making, and were introduced to a range of products designed to make laundry day a breeze, including fabric softeners, laundry detergents, and ultra-concentrated formulas. With advanced stain-fighting enzymes and long-lasting scents, Mrs. Meyer’s laundry essentials promise to transform the chore of laundry into a delightful experience. 

In addition to showcasing their latest products, Mrs. Meyer’s took the opportunity to highlight their commitment to spreading kindness and compassion. The debut of the Compassion Flower product line symbolizes the brand’s belief that small acts of kindness can create a ripple effect of positivity in the world. Through initiatives such as Lots of Compassion, Mrs. Meyer’s aims to inspire others to make a difference in their communities.

The Mrs. Meyer’s Clean Day Speakeasy was a celebration of innovation, creativity, and the simple joys of everyday life. By combining cutting-edge technology with timeless botanical ingredients, Mrs. Meyer’s continues to set the standard for clean living and environmental stewardship.

Hear more about Mrs. Meyer’s Clean Day and their new products here!

Mrs. Meyer's Clean Day
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Sydney Hargrove

Sydney Hargrove is a current Media Studies student at Hunter College. A New York City native currently living in the Upper East Side, she got her start in the journalism field through social media management and has explored the world of on camera hosting and on the scene reporting since then.

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