Jesse Jame’s Decker apparel brand, Kittenish, took over the Paraiso Miami Beach pavilion, on June 9 for Miami Swim Week day two.
Decker apart from being a multitude of things, such as a singer, songwriter and best-selling author, is also the founder of Kittenish. This brand was founded in 2014, and after launching it sold out quickly which led Decker to open her first store in February of 2019. Kittenish now has three retail stores open.
Kittenish grabbed the attention of people due to hosting big-name models on the runway, but also including all shapes and sizes. Models like Cindy Prado and Kyra Green were modeling for Kittenish. The style Decker chose to present was a combination of that lovely European image and her own Southern roots. She accomplished this by using a variety of colors like shades of red that show romance, lively greens, and neutrals. The line is based on Decker’s love for Italy and the Mediterranean, with different prints. The Kittenish team also used eco-friendly fabric for some of the suits included.
MIAMI BEACH, FLORIDA – JUNE 09: A model walks the runway for the Kittenish Swim show by Jessie James Decker during Paraiso Miami Swim Week at The Paraiso Tent on June 09, 2023 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Kittenish)“Kittenish is about being playful, fun, flirty and sassy, and this swim collection displays just that,” Decker said, describing the brand and the new collection.
MIAMI BEACH, FLORIDA – JUNE 09: A model walks the runway for the Kittenish Swim show by Jessie James Decker during Paraiso Miami Swim Week at The Paraiso Tent on June 09, 2023 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for Kittenish)The luxurious, The Miami Edition’s Tropicale was where the night ended. Chairs and tables were set up next to the pool where you can enjoy the night with music and drinks while chatting and taking pictures of the night. These specialty drinks were by Blue Ice Vodka, Magenta Tequila and Whispering Angel Rose Wine.
This event was sponsored by Zooz Group, Virgin Voyages and AminoLean Energy Drink.
