This is one item you will want to check out this summer.
Hey vegan foodies you can have fast food that is truly terrific! Taco Bell’s first fully vegan entree item, the Vegan Crunchwrap, is a dynamic culinary achievement that we are applauding in June.
Just like how its original counterpart disrupted the quick service scene years ago, the Vegan Crunchwrap puts a new twist on what it means to enjoy vegan food. Craveable and convenient, the Vegan Crunchwrap features vegan seasoned beef, which is a proprietary, boldly seasoned plant-based protein that has been in the works for years. It’s topped with cool vegan blanco sauce and warm vegan nacho sauce, which have also long been in development to refine proprietary flavors. It will be available in cities with notable vegan populations — Los Angeles, New York City and Orlando — starting June 8 for a limited time, while supplies last.
The Vegan Crunchwrap is also filled with classic ingredients like shredded lettuce, diced tomatoes and a crunchy tostada shell. Every bite is amazing and even those who are vegan will love it.
“Such a large part of our fandom is vegan or vegetarian, and we’re as committed to them as they are to us and our menu,” said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. “That’s why we took so long, months and years, to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering. Because let’s admit it, we’ve all eaten plenty of products on today’s market that don’t taste great and certainly aren’t craveable.”
Access to delicious, affordable vegan and vegetarian options has long been important to Taco Bell. That’s why this Crunchwrap iteration will be offered at price parity to the signature one during this limited time run, with Crunchwrap prices always varying by local market. Like its other product tests, Taco Bell will be trialing this innovation to gauge customer feedback and inform future menu developments.
“Our fans are always hacking our customizable menu to try new options, especially veggie-forward,” said Missy Schaaphok, Director of Global Nutrition and Sustainability at Taco Bell. “So now we’re hacking the hack, if you will, with a product that’s completely vegan as-is, right off the menu. I may be biased, but no veggie burger could compare.”
Enjoy today and happy summer!
