Queen Latifah’s production company, Queen Collective, and 8:46 Films celebrated Tribeca Film Festival with a panel and after party hosted by Proctor & Gamble (P&G).
This year, Queen Collective returned for its third year and debuted four documentaries, all created and produced by four diverse women. Additionally, 8:46 Films, a group of Black creatives and storytellers, teamed up with P&G and Tribeca Studios to produce four short films to reclaim the time of George Floyd’s death.
Some of the films include Queen Collective’s Game Changer and Black Birth, and 8:46’s Cupids and She Dreams at Sunrise, directed by Camrus Johnson and inspired by his great aunt.
P&G hosted the “Widen The Screen Media Conversation Panel” at Spring Studios on June 17th. Marc Pritchard, Chief Brand Officer at Proctor & Gamble, expressed that diversity is an integral part of the company. “Diversity does not mean less quality,” says Pritchard.
Queen Collective’s Haimy Assefa, director of Black Birth, which premiered at the festival, discussed the importance of her film and stated that this film was something that she “needed for herself.” Black Birth follows three expectant mothers, including Assefa, and “navigates the joys, fears, and complexity of Black motherhood in America.”
“I hope that black women and black mothers watch the film,” says Assefa. “We need to see ourselves in our fullness.”
The Queen Collective and 8:46 Films finished off Tribeca Film Festival in style with an after party hosted by P&G at The Harbor on Friday, June 18. Queen Collective and 8:46 directors were all in attendance to celebrate their films with signature cocktails and delicious food.
Check out the trailer for 8:46 Films below.
