On Saturday Dec 15th CEO of Elphia Beauty, Ellen Peia, celebrated the grand opening of their first concept store in Manhattan, New York.
NEW YORK, NY – DECEMBER 15: Atmosphere during the Elphia Beauty NYC Grand Opening at Elphia Beauty NYC on December 15, 2018 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
Elphia Beauty has officially opened their first retail store for Manhattan skin care fanatics to try their exclusive luxury products. The vegan and cruelty-free luxury cosmetic brand hosted a gorgeous event where guests were able to sample both ‘The Luxe Exfoliating Gel’ and ‘The Rejuvenation Serum’.
Upon arrival I was approached by an Elphia Beauty skin care specialist to show me exactly how both the exfoliant and serum work together. While most exfoliants can be harsh ‘The Luxe Exfoliating Gel’ has key ingredients such as alpha hydroxy acid, chamomile extract, and citrus aurantium dulcis oil for a gentle exfoliating experience. Following the use of the exfoliant, the ‘Luxe Rejuvenation Serum’ with ingredients such as squalane, and jojoba seed oil leaves the skin feeling smooth and hydrated.
NEW YORK, NY – DECEMBER 15: Atmosphere during the Elphia Beauty NYC Grand Opening at Elphia Beauty NYC on December 15, 2018 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
Television personality, model, animal rights activist, and now brand ambassador to Elphia Beauty, Joanna Krupa, was also in attendance to celebrate the grand opening. “I chose Elphia Beauty as my skin care line because with all of the make-up that I use over the years I needed a product that is not harsh on my skin,” says Joanna.
“Elphia Beauty represents today’s woman. Ethical, strong and performance driven” Peia shared. “It’s like an at home spa treatment.” While Elphia Beauty has only the ‘The Luxe Exfoliating Gel’ and ‘The Rejuvenation Serum’ available Peia also shared that the brand will be expanding its product line in the near future.
NEW YORK, NY – DECEMBER 15: Atmosphere during the Elphia Beauty NYC Grand Opening at Elphia Beauty NYC on December 15, 2018 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)
The Elphia Beauty store is located at 137 Hudson Street, New York, NY 10013 Be sure to be on the look out for exciting things to come from Elphia Beauty.
