M.A.C. has announced their Future Forward Campaign fronted by Tinashe, Halsey, Lion Babe and Dej Loaf.
The new campaign, unlike their previous collaborations, is focused on promoting new talent who are pushing boundaries in the music industry. The variety of artists featured is meant to highlight the, “breadth of what M.A.C. is about,” Senior Vice President and Group Creative Director James Gager of M.A.C. told Billboard.
Each artists collaborated on a single product, each with their own unique packaging to reflect the artist and their makeup product.
Tinashe will be the head of the first product to roll out on March 17. the “Times Nine Pallette” retails for $32 with each shadow being named after one of her tracks. The palette features nine cool toned shadows featuring several purple and blue powders.
Rapper Dej Loaf’s collaboration will follow on April 14. She helped create a light pink, nude Lipglass and will be available for $15. Next on the schedule is Halsey’s matte lipstick in a bold gunmetal shade to compliment her overall bold look.
Lion Babe will wrap the campaign on April 28 with the launch of her metallic gold LiquidLast Liner for $21. Fans will be able to pick up the liner and all of the other products on the M.A.C. website and in store.