Zales is celebrating their 100th year anniversary.
To kick off the festivities and truly remarkable accomplishment, the legendary brand hosted a superb dinner at Par Ici Cafe at Fouquet in Tribeca.
Over an incredible and luxurious affair, guests indulged in all of the sparkling moments with bliss. It was simply beautiful to be in a room full of wonder that honored the milestone occasion. The wow of the night was both luxurious and epic.
“As Zales celebrates its centennial, it’s a meaningful moment to look back on a century of connecting with people and inspiring style, while also casting our gaze towards the future,” said Kecia Caffie, President of Zales. “Our customers appreciate choices, and as we embark on our next 100 years, we’re dedicated to offering designs that feel fresh and exciting. Whether it’s a personal treat, a thoughtful gift, or a milestone occasion like popping the question, Zales continues to be the place where customers can confidently bring their wow to every moment.”
Honoring 100 years of inspiring style through a commitment to provide beautifully designed and crafted on-trend fine jewelry at an exceptional value, the centennial soiree had the brand debuting a new marketing campaign and unveiling a custom necklace to honor the 100-year anniversary.
The new campaign not only celebrates decades of incredible jewelry, but also looks forward to the future of the brand in the years to come, showcasing a new, reinvigorated product assortment of on-trend designs, styled to help make every day a little more wow.
Featuring over 100 new diamond and gold designs created with the style conscious shopper in mind. The assortment includes a variety of styles to make a statement; from gold and diamond chains for layering, hoops and studs for an ear party, and rings and bracelets for stacking, including designs at an accessible price point, under $1,000.
Launched in Wichita Falls, Texas in March 1924, Zales began as a family business built on honesty, trust, and everyday people. Today, Zales continues to build on these values while evolving into one of the largest fine jewelers in North America.
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